I believe that you need to learn something new every day.
First, it's an excellent training for the brain and memory.
Secondly, any knowledge can be useful to you at the most unexpected moment.
Thirdly, every day there is such a huge amount of neologisms that, without following this, you can hopelessly fall behind modern life.
Before writing this article, I did not know, , what is acquiring.
And it turns out - this is a very useful, simple and familiar thing, without which it is difficult to manage today.
Did you know what acquiring is?
Not?
That's the same!
So, today we will fill in the gaps in your and my knowledge.
What led to acquiring?
Today it is difficult for us to imagine, but a few decades ago our ancestors lived without bank cards at all.
They, poor things, had to always carry cash with them in case they would throw out 47 size rubber boots or washing boards in a nearby store.
There was not this little plastic thing that fits easily even in the smallest purse and which you can always pay for "this is a pretty dress that you could not not buy" or cash out the right amount to sit with friends.
How did we live without bank cards, payment terminals and acquiring?
But then a miracle happened: the world was flooded with bank cards.
They were issued when you opened a bank account, they began to transfer wages and stupid queues to accounts department, swearing "I was the first" and the signature of a heap of unnecessary papers on a salary day disappeared as a phenomenon.
How to search for customers?
Despite the fact that many have never heard of what acquiring is, they successfully use it, because even in the most backward state organizations, wages are transferred to a bank card.
Pensions, by the way, in all cities, too, are paid in this way, and not the postman, at the risk of himself, should carry money to the apartments.
Initially, the bank card was invented only for the cashing of funds.
But as its functionality expanded( with this piece of plastic we were able to pay for our purchases, make purchases in installments, received a credit limit, etc.), a phenomenon such as acquiring appeared.
What is acquiring?
From English, the very word acquiring is translated as "acquire" or "receive."
The very etymology of the word explains to us that such acquiring is a way of acquiring / receiving some goods or services using payment cards.
The most convenient way to purchase, I dare say, which saved us from having to carry large amounts of cash with you.
How is acquiring done?
With the help of payment terminals that are installed at retail outlets, in service centers, catering establishments and in other organizations that, when reading information from a bank card, withdraw a certain amount of money for the goods and / or services provided.
Here it is acquiring, which today, when other types of acquiring have appeared, it is customary to call trading.
Today there are almost 20 million companies worldwide providing goods and services in which payment terminals are installed and who probably know what acquiring is.
There are two types of bank cards( predominantly) in the world that support the acquiring function: Visa and MasterCard.
In the US they decided to add a touch of patriotism to the sphere of banking services and made wide use of cards of another type by Americans: Amerikan Express.
Gradually, as it happens with many useful phenomena, the acquiring opportunities began to expand.
In addition to merchant acquiring( the ability to pay for goods and / or services using a payment terminal), other types of acquiring began to appear: mobile, Internet acquiring, etc.
What is Internet Acquiring?
Ordinary stores no longer excite the minds of shopaholics like those that operate on the network.
First, you do not need to run anywhere, jostle in line, bathe in the dressing room, go through the store after the store in the hope of finding the right thing - all purchases are made without leaving home with the help of several sites.
Secondly, everyone knows that on the Internet to make purchases much cheaper.
But how do you pay for your goods?
Naturally with the help of Internet acquiring.
For online shop owners, online acquiring is just as convenient as for customers:
- The more opportunities you provide to a customer, the better the chances that he will make a purchase right from you.
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You do not need to think about how you will receive your money and take care of postal orders, etc.
The required amount is actually instantly transferred to the seller's account.
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To use Internet acquiring for payment, you do not need any special equipment.
Only a computer connected to the Internet and a bank account are needed.
How to increase sales in the store?
To protect their clients from Internet fraudsters, banks develop different levels of protection: SMS messages, passwords, special codes printed on bank cards, verification questions, etc.
Naturally, no one bank will work for "thank you", therefore, the seller( and sometimes the buyer) will have to pay a fee to the bank in the amount of 1-5%.
But, you see, this is a trifle compared to the advantages of Internet acquiring.
What is mobile acquiring?
It can be said that mobile acquiring is a newcomer in the payment industry.
He originated in the US, but gradually conquered Russia, Ukraine and other countries of the post-Soviet space.
Its popularity is due to the fact that ordinary mobile phones are now very few people buy - all give smartphones.
Mobile acquiring is an opportunity to pay for the purchased product / service with the help of a smartphone, tablet or other mobile device.
Naturally, only a smartphone to complete a transaction you are not enough, you must also be the owner of a plastic card( Visa or MasterCard).
Payment systems strictly select companies that wish to make payments through the mobile acquiring system.
For example, MasterCard has a list of certified mPOS-providers, through which mobile acquiring is carried out.
What is factoring and how to use it for your own purposes?
Alas, when using mobile acquiring as a commission, the bank confiscates a certain amount.
Usually, it does not exceed 4%, but can vary from 2-5% depending on the requirements of a particular bank.
The owner of the mobile device( the buyer) usually does not pay this commission - she lays down on the shoulders of the seller.
For detailed information on how Internet Acquiring is carried out,
can be found in the video:
. How do companies connect to the acquiring system?
If you are doing business in the field of sales or services, it is simply your responsibility to provide your customers with a bank card.
Acquiring is one of the major competitive advantages today.
All you need is to contract with the bank and install a payment terminal on your trading( any other) point.
Yes, you will have to lose a certain percentage of the amount( it will go to the bank as a commission), but not to take advantage of the benefits that acquiring provides today means to stay out of the business elite soon.
In addition, many banks provide an opportunity for entrepreneurs to save commission fees through various programs, for example, "Bonus +"( PrivatBank), etc.
Now you perfectly know what is acquiring, and I think you should not miss the chance to take advantage of the advantages it gives to sellers, consumers, entrepreneurs, government organizations and many others.