"How do you call a yacht, so it will float!" - sing along with the good-natured Captain Vrungel and sit down to come up with the most sonorous, most amazing name of your company.
But it takes a couple of hours, in my head is still empty, and on the table - a lot of crumpled sheets of paper?
Do not despair!
We will prompt how to come up with the name of to attract the attention of potential customers.
First you need to understand what requirements it must meet in order to ensure an enchanting start in business.
How to come up with a company name from the point of view of marketers?
The "gods" of marketing have only 5 tips for those who are tormented by the question "How to come up with a suitable name for the company?":
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it must be original.
You do not want to be the fifth cafe "At Svetlana" or the eighth store "Shoe World" in the city?
You must remember!
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it should be easy to pronounce.
Do not force people to break the tongue, explaining to friends where they have so wonderfully repaired the car;
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it should be understandable for any person.
We are glad that you have three higher educations and a lot of knowledge in your head, but hardly "Quasisymmetric stellarator" is the best choice of name;
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it should be as simple as possible.
Velorious, pretentious words fit exclusively for the ancient Greek tragedies, and certainly not for the modern company;
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it should have a positive emotional color.
This means that you need to come up with a name for the company so that it does not cause the customer to be angry or annoyed.
On the contrary, it is better to appeal to such feelings as love in all its manifestations, kindness, a sense of beauty, tranquility, well-being.
According to the authors of the online resource earn24.ru, all of these requirements were met by the following brands:
And now, when you know what should happen as a result of brainstorming, we offer you 20 best ways to come up with a name for your future company.
20 ways to come up with a name for the company or what name do you mine?
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Try to play with the names and surnames of the founders.
Few of us have not eaten a hamburger at McDonalds or heard of the fashion brand Valentino.
This is just the case, when common names have become real symbols.
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You can combine parts of absolutely unrelated words or whole words in random order.
Successful examples are the names of the companies Pampers, Lukoil.
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A good option is to combine words that are similar in sound, rhythm, rhyme.
Excellent examples are Coca-Cola, Motorola, Chupa-Chups.
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Remarkably work references, hints to people familiar to the common man, for example, literary or cine characters.
You do not wonder why the baby cream is called "Little Red Riding Hood", and the night club is "Playboy"?
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Try to use stereotypes of thinking.
Hardly a lady wants to go to a beauty salon with the name "Camomile"( a very modest, lowly plant), but in the "Royal Rose" or "Wild Orchid" - quite another thing!
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Do not abandon successful abbreviations and abbreviations.
After all, there are many examples when it was in such a simple way that they could come up with a wonderful company name.
Among them are BMW( Bayerische Motoren Werke AG), MTS( Mobile Phone Systems), IKEA( Ingvar Kamprad Elmtaryd Agunnaryd) and many others.
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It's worth trying to remove individual letters, words or syllables from words.
They can acquire a completely different sound.From the name of Poroshenko, the owner of the confectionery corporation, only two syllables were removed.
Now the trademark "Roshen" is known in many countries of the world.
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You can come up with a company name and go from general to private or in reverse order - from private to general.
Let's say that the hotel is called "Alkovs" and "Royal Alkovs", and in the second case - the tourist agency named "Columbus", "Cousteau", "Sinbad", because each of these real or imaginary people is connected with travel.
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You can imitate certain sounds.
For example, the name of a social network Twitter is similar to the sound of tweeting birds.
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A good effect gives the use of contradictory phrases.
"Honest bandit", "Black snow" - this name of the pub will surely be remembered by many.
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To enclose some secret meaning, a riddle, to intrigue the consumer.
The Latin word NIVEA, familiar to millions of women, means "snow-white".
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And finally, the most obvious way how to come up with a company name is simply to look around you.
The source of inspiration can serve as interior items, food, geographic objects, plants, animals, books, any household items, etc.
Everyone knows the story of how Steve Jobs vowed to call the company "Apple"( apple), if the partners do not come up with anything better.
Bold founders of companies do not restrain their creative impulses.
The site http://fishki.net presents the most unusual names of companies.
So, officially registered travel company "A ued" with a very specific logo:
When the method is chosen and you are close to shouting "Eureka!" For joy, do not make major mistakes.
How to come up with a name for your company and not make a mistake?
Specialists distinguish 5 "rake", which most often come from those who want to come up with a memorable name for the company:
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is an incorrect association.
For example, the name "Sunny" will not tell you about the client to you and you will fly out of his head after 5 seconds.
In addition, with this name you can do anything - from the production of children's toys to the production of agricultural equipment.
Do not Be Faceless!
And even worse, if you managed to come up with a name for a company that causes aggression, sadness, anger or a sense of disgust.
Even the bureaus of funeral services are trying to delicately bypass the topic of death.
So before you come up with a name, think about what it will say about your business to strangers, what message it will carry;
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no sense or discrepancy to customer expectations.
The "All for sewing" store, in the assortment of which only three kinds of threads, one pawl and 2 sets of needles for embroidery, will provoke rejection.
The same reaction will cause a filthy signboard store "Empire Sushi", where the common herring is sold.
If you want to succeed, you will have to think hard about such details;
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name congestion.
Modern man values every second of his time.
He just does not want to spend it reading an abacadabra like "Samostroyinvestproektbank", "Banya named after the 5th anniversary of the marital life of the Ivanovs" and the like.
In the trend, the maximum simplification of names.
In the minimum of letters to tell about yourself everything - this is real art for those who want to come up with a good name for the company;
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not legally register the name.
Not for nothing did you spend so much time on these cherished words( words)?
Any experienced lawyer can tell you a lot of fascinating stories about judicial arguments between brands, firms, companies.
The lack of registration is a pit in which you can fall as soon as the business becomes profitable, because there will always be people who want to earn at the expense of someone else's success;
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"mow" under a foreign brand, taking a similar name.
Then get rid of the label of a cheap double and a thief of intellectual property will be very difficult.
And why?
We believe that you can come up with something original, your own.
And what should I do if no idea comes to mind?
How to write selling text: the experience of professionals
How to come up with a company name if it attacked a creative stupor?
3 ways to activate creativity when you need to quickly come up with a cool name for the company
If there are no worthwhile ideas, time is running out, and you need to come up with a name for the company, we advise:
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to talk with relatives or colleagues on abstract topics.
As you know, the best rest is a change of activity, and our brain is no exception in this regard;
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change for several hours the place of work.
Most likely, changing the office to a cozy coffee shop or a green park will do you good;
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switch to another activity.
Try instead of fooling your head over the name, dancing, singing, painting, going to the gym or cinema for the afternoon session - and in a gentle time you have a fresh head.
A few more things to consider when choosing a company name,
are voiced in the video:
3 wonderful ways to "charge" your brain before you come up with a smart name for your company
If you want to come up with a genuinely clever company name, psychologists recommend :
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to read good books, watch movies about people who have achieved success in your area - it's perfectly motivating and charging with self-confidence.
Lists of such literature and films can easily be found on thematic sites;
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to go on a trip.
It is not so important, it will be a weekend in a nearby city, a sightseeing tour of Europe or a half-year cruise.
In any case, your brain will thank you for unloading and fresh impressions.
And what does it need before you come up with a good company name?
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get out of its own comfort zone.
Skydiving, diving, new tattoo, crazy haircut, patronage over the children's home, blind date, hiking with friends in the mountains, learning a foreign language - all this will open new frontiers of your life and contribute to the emergence of fresh ideas.
The main thing is, how to come up with the name of the company - clearly understand how you see your business and to whom your message is addressed.
Then it remains only to include the sharpness and creative approach to the issue.