That's one of you did not dream of working with part-time employment, in which you can make good money, decide the fate of people and at the same time just visit shops, restaurants and other pleasant institutions.
But there are people who really do all this and call them " secret buyer ".
Today, this position, driving experts in the thrill of the service industry, is very in demand.
In addition, all can try their hand in this post: both an informal student, a retired grandmother, and a young mother.
Who is a secret buyer?
This is a person who comes to a certain company, pretends that he needs this or that product and analyzes the work of the staff, the cleanliness of the room, the location of the goods in the display case and other moments that are interesting to the management of the company, its competitors, partners or simply organizations,engaged in research.
Mystery shopper should evaluate not only the work of sellers, but also waiters, managers, cashiers, dispatchers, in general - workers in the service sector.
Often the object of research is not only the work of staff, but also the activities of the company as a whole.
For example, a "spy" should establish how clean the restaurant, including the bathrooms, whether the menu is correctly composed, whether the alcohol is sold to minors, how delicious the kitchen is, etc.
Most often, a secret buyer does not make any purchases.
Customers not only want to save the budget( after all, for any agreed purchase or order made by a secret buyer should be paid by the customer), but also wish to assess the reaction of the seller or manager to the client's refusal to buy something when he was given time and money to consult him.
Why do company managers need secret buyers?
5-7 years ago this profession was not too common in our country.
The level of service remained a concern for company owners.
Do they want to attract as many customers as possible?
So, we must take care of ensuring that their personnel work flawlessly.
But, as competition grew among stores, catering establishments, gas stations, private clinics, beauty salons, etc., it became clear that the client would have to fight for it. Of course, not the least role is played by the company's pricing policy( there will not be a person with a salary of 1 thousand hryvnia to regularly have dinner at a restaurant, a cup of coffee costs 100 hryvnias, even if at the entrance he will be washed feet and pelted with pink petals), but alsoit is not a decisive factor.
A modern client is spoiled and requires exceptional service.
Little by little, company management realized that the easiest way to understand what is not satisfied with customers is to ask them.
Of course, you can interview every customer leaving the store, but it's a long, dreary, and not every person hurrying on his business, will want to waste time on these conversations.
Executives realized that it is much more reasonable to contact professionals who will point out all the flaws in the company's activities.
So, the profession of a secret buyer began to be in high demand.
What qualities should a secret buyer have?
The profession of a mystery shopper is a bit like spy activity, but it's not necessary to study it for a long time.
Although you should not be mistaken about the fact that you can do without coaching or training.
Anyone can work as a secret buyer, however preference is given to those who:
- has experience in the service sector, that is - knows this kitchen from the inside;
- possesses such skills as attentiveness, meticulousness, compulsion, sociability, perseverance, punctuality, has a good memory( after all you can not go with a notebook and write down what you did not like);
- is psychologically stable, because if you look around you are nervous, then the seller can guess that they are checking it;
- has some acting talents( sometimes managers are asked to play a mini-performance to test their employees for stress resistance and ability to act in unusual situations);
- is not too compassionate( overly sensitive personalities do not let the conscience convey to someone);
- has a voice recorder or other device with which you can record a conversation with an employee.
Finding a secret buyer is not so difficult.
Many marketing agencies are constantly recruiting employees for "industrial espionage", among the most famous: "Adjutor", IRS Group, Marketing Lab and others.
Trying to get a secret buyer, remember that it is impossible to make huge money in this business.
The cost of one task ranges from 50 - 300 hryvnia and depends on its complexity and time spent.
Some agencies work on the principle of: fee - payment for a service or goods in an audited institution.
In addition, it should be remembered that this refers to part-time employment: today you have completed two tasks, and then suck your paw all week, so it is desirable to have other sources of income.
I also recommend viewing an interesting video report of
about such an intriguing profession as a secret buyer.
Try and you are your strength in this exciting activity!
Why are service employees afraid of a mystery shopper?
Most secret customers are not liked by service workers, calling them informers, bastards, and often - and pohlesche.
But, as for me, this is a very necessary profession, because the level of service in our country is far from ideal.
Yes, to serve customers for 10-12 hours to a number is not an easy task, but who makes you choose this particular job?
You do not want to endure the vagaries of clients, get a night watchman, a storekeeper, get a normal education and work in any area that is not connected with maintenance.
Not so long ago, my aunt working in the meat department of the supermarket complained about a family dinner that "some beast" came as a secret buyer and informed the head that the consultant was somehow rude and unprofessional.
I asked what my aunt deserved the disfavor of the client and heard a tirade that "everyone walks, does not know what he wants, show everyone a hundred times pieces of meat, and they bunk, which is expensive and in general - no one is interested,that I am from 8 am on my feet "and further in the same spirit.
That's all the work on the mistakes of my aunt.
And how many more such careless "aunts" work in the service sector?
Profession the secret buyer will not lose its actuality for a long time, which means that you have a real chance to earn some money.