Perhaps, on my site it's time to start a separate rubric: foreign words.
Oh how much in the last year alone has been told about krautfandingah, outsourcing, kaizen, outplayings and other foreign animals.
Today's theme is also from their company: prime-time .
Prerequisites for the emergence of prime time
It was initially radio and television considered a miracle of technology and were ready not to tear off the telecoms and successors for hours.
And no one was happy with the choice of television and radio products of listeners and readers.
What was given, then used by an indecipherable and non-spoiled consumer.
Now there is a completely different situation: dozens of domestic channels, a lot of radio stations, choose - I do not want.
Now there is a struggle for the listener and the viewer, and not vice versa.
Modern owners of channels and radio stations hire the best specialists, shoot more and more programs, shows, television series, do not get tired to come up with new ways of fighting for the audience.
And why?
And all because the more viewers and listeners you have, the more money you can ask for advertising.
Advertisers are not idiots.
They will not pay hundreds of thousands to the nerish channel "Neva", which has three and a half viewers.
They will incur their money to TV channels with a huge audience.
It is clear that the appetite comes with food and media magnates began to think about how to make even more money on advertising.
And then, thanks to research, some intelligent person noticed that at certain hours the maximum number of spectators is gathered at screens and receivers.
The same happens when they demonstrate something incredibly interesting or important.
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Hateful commercials shown at this time will look much more people than in the hours of calm, so - and the advertised product consumers will get much more.
What remains for advertisers?
It's right - to fork out!
What is prime time?
I think, from our little background you already understood, what prime-time is.
But my goal is to feed you a large portion of useful information, so go ahead.
The word prime-time-calque from the English phrase prime-time, which translates into Russian as "the best time".
This is the best time for as many viewers and listeners as possible in front of the TV screens and near the radio receivers.
It is at this time that the most interesting shows or movies are usually broadcast to raise the rating of the channel or radio stations even more.
"Years of hard work are needed to completely annoy the public;but on TV this can be achieved in a couple of weeks. "
Walter Slezak
Naturally, the advertising price increases substantially during this period.
It is necessary to distinguish the television prime time on weekends / holidays and weekdays.
They do not match.
From Monday to Friday, working people do not have time to sit in front of the TV.
If someone works before 6 pm, then he needs time to get home( maybe even with a visit to the store or even for some cases).
That is, the average consumer settles in front of the TV no earlier than 19.00.
Therefore, experts believe that the peak of the "golden" television time on a weekday falls at 20.00-22.00.But on weekends or holidays, the prime time starts at 15.00 and lasts until 22.00-23.00.
It is generally believed that the viewer is in the morning, is engaged in his own affairs or goes for a walk, and after dinner he sits down in front of his faithful friend - a TV.
You can lure the viewer to the TV before with an interesting show or movie.
The timing of the prime time on the radio differs from the television primarily in that they allocate not one but two periods of "golden" time: the morning( from 9.00 to 11.00) and the evening( from 16.00 to 18.00).
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As you can see, the TV steals the audience of radio stations in the evening, but in the morning it can not compete with them, because you can listen to the radio even on your mobile phone, but it's senseless to carry a TV with you.
Who can benefit from prime time?
Many people mistakenly believe that prime-time interests only advertisers.
Like, only they can benefit from the fact that the heaps of their consumers sit comfortably in front of the TV or enjoy music and news near the receiver.
Of course, advertisers are very interested in prime time, but besides them there are those who can "profit" with the help of "golden" air time:
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creators of the show and another television product.
It is in the period of the greatest concentration of TV viewers and radio listeners that even absolutely worthless slag can be made popular.
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TV and radio presenters.
The more people you see / hear, the faster you, from an unknown girl from Kozhemyakovka, will turn into an important media person.
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Stars or those who aspire to become them.
There is a difference: you come to the studio as a guest at 6 o'clock in the morning or do you push your speeches at 20.00-21.00?
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Owners of channels.
Having launched in prime time something incredibly interesting audience, you can increase its quantitative composition, and therefore - to earn more on advertising.
I want to share with you a video of
with discussions about modern television and its impact on society.
Draw conclusions!
Why is advertising better to order in prime time?
And yet, what a sin to conceal: the people most interested in prime time are advertisers.
Of course, during this period, advertising time is much more expensive than in the early morning, afternoon or at night, but it's better to shell out if you want to increase the sales of a product in a short time, to declare your brand to a wide audience.
Do not hesitate to use prime time for self-promotion political parties or presidential candidates, deputies, mayors.
And it's not just about ordinary commercials( how I hate them!), But also about hidden advertising: ordering airtime for a demonstration of a documentary about myself beautiful, performing at some political show or even in a news release inas an expert.
In short, these parasites have almost unlimited possibilities to get to the feeder and make us even poorer.
Now you know exactly, what is the primetime and what it is used for.
So, do not lose your vigilance, do not let you hang noodles on your ears, or even better - and completely give up the TV.Well, its for a dog.