Capital investments: from 1 000 000 rubles
Payback period: from the year
At present, many parents pay much attention to the education and development of their children. But, unfortunately, only a kindergarten and a school in this matter can not do.
For this purpose, various establishments are created where children can obtain the knowledge and skills they need.
Despite the constantly growing competition in this area, the question of how how to open a children's club , is quite relevant. Therefore, if you are looking for an idea for a business that will bring not only income but also pleasure, then this is exactly the case for you.
Why open a children's club - is it relevant?
Most likely, many of you noticed bright signs of children's clubs and development centers.
At first glance it may seem that there are a lot of clubs and centers, and this niche is already fully occupied. But still the demand for such services is constantly growing. Why?
This happens for several reasons:
- Unlike public kindergartens, which work according to the same standards, in children's clubs parents have the opportunity to choose what is appropriate for their child - to study foreign languages, just prepare for school or attend only developmental activities.
- Today, parents understand that high-quality education needs to be invested, as well as the fact that they will find highly qualified teachers in the children's center.
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Not every mother, even devoting all her time to a child, is able to independently give him the necessary knowledge.
Many people prefer to trust professionals, and this is the right choice.
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Children's clubs are not just a place where children get new knowledge and skills.
Here they get acquainted and communicate, being in an environment that stimulates them to new achievements.
Opening a children's club from scratch: advice from experts of the business school for children's clubs "Umnichka"
Opening of any business begins with the writing of a business plan.
It has two parts: descriptive( it contains information about the activity of the enterprise, definition of its mission and concept, development of a business start-up plan) and financial( calculation of investments, forecast of revenues and profits).
Step 1. Analysis of the scope of activities.
For the analysis of the scope of activities it is necessary:
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Define the mission of the children's club
On the correct setting of the mission depends on the course of your actions and the principles of the work of the children's club.
For example, in some centers of child development they focus on the study of foreign languages, in others they prepare for school, and thirdly - they reveal the creative abilities and talents of children.
Thus, it is possible to distinguish several basic types of activities in children's clubs:
- preparation for school - reading, writing, counting;
- developing programs for children of different ages;
- learning foreign languages;
- various mugs: dance, sports, drawing, modeling and so on.
And already proceeding from the chosen direction of employment it is possible to imagine what your future children's club will look like: how many rooms it will be, how they will be designed, what programs should be made, what teachers should be sought.
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Define the target audience
This item will determine the size of the initial investment and the development of the pricing policy of the children's club. And for this you need to determine the age and number of children, as well as the social status of their parents.
For example, you can open a children's center of premium class, and, therefore, your services will be targeted at the children of wealthy parents.
In this case, you must take care of the location in the center of the city or the elite district, luxurious repair of the premises, the search for highly qualified teachers. And the price tag for the lessons will be appropriate.
But also you can open a more accessible children's club, where the children of parents with an average income will be engaged. Consequently, investment in business will be much less, the same applies to the cost of training.
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To evaluate competitors
To do this, you need to compile a list of private development centers that are already open in your city, study their location, services, the cost of visits, the ways of their advertising. As a result, you will be able to analyze the situation on the market and understand that it is in demand.
Imagine that in your area there are three children's centers aimed at preparing for school, but there is no club with a foreign language study or various development circles.
Opening another children's club with preparatory classes will be less expedient than providing services that are not available in existing children's development institutions.
Step 2. Development of the concept of the children's club.
The completion of the descriptive part of the business plan for the opening of a children's club is to unite all the collected and analyzed information. And as a result, you will be able to determine the organizational and legal form of the institution, describe the steps to start a business, develop training programs for classes and make a work schedule.
But before that you still need to come up with the name of the children's club, and choose the model of the institution.
Choosing a name is a very important and interesting activity. Inspired by children's fairy tales, names of heroes of children's books or cartoons and other children's subjects.
You can also use foreign words that translate into associations with activities for children, or focus on the developing component of your children's center.
The choice of the club model will depend on the range of services provided, the schedule of classes, the number of rooms, as well as the specialization of teachers who are to be hired.
In general, there are three models of children's centers that differ from each other:
| Club model | Pros | Cons |
|---|---|---|
| "House of creativity" |
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| Developing complex |
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| Mixed model |
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Step 3. Registration of business.
For legal business, you need to register as an IP or LLC.
The choice of the organizational and legal form will depend on such moments:
- how much you are willing to bear a liability( unlike IP, LLC is only liable for the funds invested);
- do you plan to expand your business in the future( the possibility of implementing a network of children's clubs is provided only for LLCs);
- do you have a partner or you will act independently( an LLC can be opened by several co-founders, with IP you will own a business alone).
Step 4. Select the room.
Also before registration it is necessary to take care of renting a suitable room. But first you have to decide on the place where your children's club will be located:
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In larger cities, it is better to consider sleeping areas.
And here everything will depend on what kind of children's development center you will be opening - a premium class or more affordable.
In the first case, you need to look for a room in the elite areas of the city, where your target audience will live.
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In small towns, it is definitely worth choosing a center.
If there is already a similar institution, then offer potential clients services that are not available in other children's development clubs.
Basic requirements for the leased premises:
- the presence of a separate entrance;
- availability of parking and convenient access for cars;
- the optimum area is 45 - 300 sq.m. In the room should be provided for the possibility of equipment of the game and training room, locker room and hall, bathroom;
- compliance with SES and fire safety standards.
Step 5. Selection of teachers.
The most important thing in opening a children's club is the search for qualified teachers. They will be in contact with children, conduct classes and create a pleasant atmosphere.
The success and reputation of your children's club depends on how much the educator organizes exciting and effective studies, and also inspires confidence in children and their parents.
Therefore, the interview should pay attention not only to education, qualifications and work experience, but also to the personal qualities of the applicant: a neat appearance, friendliness, optimism and the desire to develop.
Also it does not hurt to listen to the inner instinct. If a person pushes something away from you, then do not torture yourself, do not take it to work. Remember that you will have to work with teachers all the time, and it is best that there are no employees in the team who cause personal dislike in you.
Step 6. Attracting customers.
The best advertising is the reputation of your children's club. But it will work for you only after several months of work. Therefore, at the business start-up phase, you need to declare yourself.
For this you can use the following marketing tools:
- bright sign at the entrance;
- distribution of leaflets in busy areas of the city and on playgrounds;
- posting ads;
- banners and streamers;
- advertising in social networks of the city and on thematic children's sites;
- publication in local media.
If you open a children's club in a big city, then it's good to connect advertising on radio and television.
You can also create your own website, where parents will find information about classes, schedules and cost of visits.
Step 7. How much does it cost to open a children's club?
The main question that worries a beginning entrepreneur: how much money you need to invest in your future business? Calculate the cost of opening a children's club.
| Item of expenditure | Amount, rub. |
|---|---|
| Total: | 1 230 000 rub. |
| Registration of business( + registered capital) | 50 000 |
| Repair of premises( decoration of walls, floors, new bathroom) | 300 000 |
| Equipment for premises( furniture, signage, equipment, telephone, internet) | 300 000 |
| Toys, literature | 100 000 |
| Site development | 40 000 |
| Cash register | 20 000 |
| First and last monthrent | 200 000 |
| Realtor services | 100 000 |
| Advertising | 100 000 |
| Additional costs | 20 000 |
Estimated monthly expenses:
| Item of expenditure | Amount, rub. |
|---|---|
| Total: | 460 000 rub. |
| Rental of premises | 100 000 |
| Wage fund | 240 000 |
| Utilities | 40 000 |
| Consumables | 20 000 |
| Advertising | 40 000 |
| Other | 20 000 |
About business profitability:
To get to the break-even point, you need to earn about 540 000 - 560 000 rubles per month( including taxes), that is, the dayThe revenue should be approximately 20,000 rubles.
Suppose that the cost of one lesson is 1,000 rubles. That is, in a day it is necessary to conduct classes in 20 children, these are 3 groups of 6-7 people each.
At first these are quite real indicators, thanks to which the business will pay back for a year of stable operation. If you can attract more customers, then the profitability of the club will grow, and the business will pay off even earlier.
Open a children's franchise club easily
If you decide to open a children's club, then you have three ways that you can follow to implement this idea:
- do everything yourself - gravely gather the necessary information and learn the subtleties of drawing up a business plan;
- take advantage of expert advice and purchase ready-made materials for the full-fledged activities of the children's club;
- to acquire a franchise, that is the right to open a children's club under the brand of the franchisor on certain conditions.
The first way is the most difficult, since you have to do everything yourself - to look for a suitable room, to think over repairs in it, to search for teachers and develop a schedule.
As for the second method, then on the site of the Business School for children's clubs "Umnichka" http://tvoyklub.ru and in the manuals of S. Timofeeva "Children's Club. From Idea to Profit "and" Profitable Children's Club "you can find a lot of information about the opening and implementation of the activities of the children's club.
Also on the site you can buy ready-made methodical aids and get individual advice on opening and running a business.
The third option with the purchase of the franchise is the simplest, as you get the right to use the trademark, style and methods of a certain children's club.
In order to become a franchise partner you need to make a lump-sum( initial) contribution. Then you will pay royalties every month - a fee for the fact that the franchisor makes sure that you follow all the standards and principles of the work of the children's club.
If you want to join the network of children's eco-clubs "Umnichka", you will receive:
- a complete guide to the opening of the children's center;
- consultations at all stages of business;
- training the club owner;
- assistance in personnel search;
- legal advice;
- your site;
- PR support.
In addition, you will have the opportunity for self-realization. If you are full of creative ideas that can really help the development of business, then you will be happy to support.
In order to join the network of children's eco-clubs "Umnichka" leave an application on the site and you will be contacted.
With regard to the conditions for the acquisition of the franchise of the children's eco-club Umnichka, the investment in starting a business is from 1,500,000 rubles, and the amount of a lump-sum contribution depends on the area of the premise for a future children's club.
More detailed information can be found at: http://fr.tvoyklub.ru
Small excursion on the children's eco-club "Umnichka":
Making your children's club better
If you already own a children's club, you certainly want to benefitdiffer from competitors. To do this, you must constantly strive to improve your business and move forward.
Let's look at several methods that will help in improving the performance of the children's club:
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Motivate teachers to improve their skills and personal development.
Various courses, seminars and master classes will help in this.
By the way, and you as a business owner must follow the times and do not stop learning.
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Look for new ways to generate income and expand the range of services.
For this you can organize children's holidays( birthdays, New Year's), open a mini-garden on the basis of your children's club.
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Demonstrate the results of your students.
All parents want to know what successes their child has achieved in the time that he spent at the children's club.
Therefore, create something like a board or an album of achievements that should always be in sight.
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Do not forget about the quality service.
Keep in touch with clients, be interested in why the child was not in the class, make gifts for his pupils for the holidays.
Also organize a bonus and preferential system.
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Organize trial sessions.
Give children and their parents the opportunity to feel the atmosphere of your children's club.
And if you like them, they will definitely become your customers.
Of course, in one article it is difficult to cover all the information related to the opening of a children's club and increasing the effectiveness of its work. ..
Therefore, we recommend using the recommendations made by the founders of the Umnichka business school. In the same place you can find actual methodical aids, lectures and other educational materials that will help you in the conduct of your business.