How to negotiate?

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Even if you do not have your own business and do not build a political career, you will still be interested to know how to negotiate .

Firstly, who knows how to develop your future life, it is possible that very soon this skill will come in handy.

Secondly, negotiations can also be called a conversation with the chief about the increase, with the future employer - on admission to the service, with his mother - about the request to leave with friends at the dacha, with his wife - about buying a darling fishing rod.

In general, the confident negotiation technique is useful to everyone in the ordinary, and not just in business life.

How to conduct business negotiations: the basic rules of


Those who are going to negotiate are important to understand that they absolutely do not resemble a lottery or some kind of gambling, so you should not rely on it at random.

You need to carefully prepare for them so that the result will please you.

You also need to remember that there are rules for conducting business negotiations that should not be violated seriously if you do not want to spoil your reputation in business circles:

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  1. Always arrange a personal meeting, especially if the stakes are high.

    Phone calls, Skype, e-mails - all this is good at an intermediate stage, but the desired result you can achieve only during a personal meeting.

  2. Find out what your opponent needs and use it for their own purposes.

    And anyway, you need to conduct business negotiations by getting acquainted with the enemy.

  3. Do not "pour water," express your thoughts clearly, clearly, briefly, so that your opponent does not have the impression that you are a frivolous layman who has nothing to offer.
  4. Smile.

    To conduct negotiations, as well as to seek the consent of your beloved woman for something, you should be smiling.

  5. Take care of your appearance: a stale collar shirt or an arrow on pantyhose can spoil the impression of you.
  6. When addressing an interlocutor, name it by name / name and patronymic, rather than using pronouns.
  7. D. Carnegie claimed in his writings that any person wants to feel relevant, appreciated.

    If during your business negotiations you allow your partner to feel that way, you can easily get from him what you need.

  8. Never agree to the offer immediately, even if it seems more or less attractive to you.

    It's better to start negotiations, as a result of which you can achieve a better result.

  9. Do not delay the negotiations.

    Usually no more than an hour is required to arrive at some kind of compromise.

  10. Complete the business negotiations with a clear conclusion to make sure that you and your opponent have understood each other correctly.

    For example, "So, we agreed with you that deliveries will be made on the first Tuesday of each month, and payment to your account will be received on the last Thursday of every month."

How to conduct complex negotiations? Use Truman's rule!


I will not argue that the rule "You can not immediately convince your opponent, do everything to get confused in your beliefs", popular with business people and politicians, really belongs to US President Harry Truman, but the rule is to negotiate so truly worthwhile and obligatory to consider.

If you doubt how to negotiate correctly, when most of the trump cards are on your opponent's hands, try to deprive him of these trumps during the conversation, having completely confused.

Effective management of

In this case, forget rule number 3 from the previous list and formulate your thoughts so that the second party to the negotiation process is itself confused, who offered what from the beginning, from whom the initiative is now coming and with what ideas they came to negotiate.

It is not easy to do this, ideally you should own the negotiation process and not get confused yourself.

To achieve the desired result you can:

  1. Apply the wording "Yes, I agree with you, however. ..", "You are absolutely right and yet. ..", and the emphasis should be put on the first part of the phrase.
  2. Another strategy is to repeat the phrase of the second side of the negotiation process, slightly changing its meaning.

    For example, they say to you: "We agreed on the construction of a sports complex, our share is 60%," you respond with exactly that phrase.

    It is possible that the opponent will not catch the nuances.

If you turn into a rock, you can negotiate even with the raging sea.

. You know that it is guaranteed to make you nervous( or who wants to seem so) a companion - your absolute calmness and confidence.

During business negotiations, no matter how difficult they are, never lose control.

If you release your emotions from the leash, move to higher tones - you will lose.

Many people use this tactic: to irritate the second side of the negotiation process and achieve the desired.

Do not let yourself do this.

During the negotiations you need to behave, imagining that you are an unshakable, confident in your power rock, which does not care about any waves.

Let the sea rage, you know perfectly well that any storm comes to an end sooner or later, and as you stood yourself, you will stand.

If an opponent sees your strength, confidence and ability to control your emotions in any situation, he will compromise.

Negotiating Technique No. 1: pretend to be stupid

Today, just an epidemic has taken place among the population: everyone tries to demonstrate their minds in a convenient and uncomfortable case.

Even clever and educated people completely forget that one of the most powerful ancient philosophers often pretended to be ignorant and ignorant in some matter, in order to obtain from the interlocutor a full exposition of his point of view.

What prevents you from using this technique to negotiate?

Pretend that you do not quite understand what your opponent is talking about and force him to state his point of view in detail on the contentious issues.

So you get the full picture and can take a weighted decision.

What is soft skills and why are they so important to a career?

Do not be afraid that you will be mistaken for a fool( even if this happens, what difference does it make if the negotiation technique used by you will lead you to the desired result).

Fools are just trying their best to demonstrate their minds, although its presence in their skull is very controversial, the clever ones keep their trump cards in the sleeve, allowing others to grind to their fullest.

Negotiating Technique No. 2: Rule 80/20


This rule is also called the Pareto law on behalf of the Italian economist and sociologist Wilfredo Pareto.

This worthy man in the late nineteenth century revealed such a pattern that only 20% of efforts lead to 80% of the result and vice versa: 80% of the efforts spent will only result in a performance of 20%.

The Pareto law is often used in business.

For example, entrepreneurs know that about 20% of customers bring 80% of profit, so you need to focus on them.

Wise leaders motivate 20% of the best employees, because they understand: they perform 80% of all work.

Rule 80/20 can and should be used to conduct business negotiations.

You should understand that only 20% of the questions raised by you will give 80% of the result, while the remaining 80% will be almost empty chatter.

So you need to identify these 20 effective percentages and focus on them.

You can also use the Pareto law during business negotiations to gain control over time.

For example, experienced negotiators say that in the last 20 minutes of negotiations, almost 80% of compromises are reached.

Your task is to make sure that your opponent will compromise, not you.

And on the video below, several more useful recommendations of

for conducting business negotiations are sounded:

Many politicians and businessmen were looking for a golden secret, how to negotiate , but, alas, there is no single rule.

You should act on the situation using different tactics.

  • Mar 04, 2018
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