If there is a desire to do something creative, create beautiful or just make money, doing something interesting, it's time to gather strength to organize your production.
Namely - to think about how how to create your brand .
Everything around becomes more expensive.
And in order to buy clothes, you must take with you to shopping for a lot of money, or be ready to buy substandard things.
Manufacture of branded wardrobe items will have a demand in the market.
For this, it is not necessary to have special skills in tailoring, the most important is the presence of fresh and interesting ideas, perseverance and creative inspiration.
Most of the creators of modern brands of clothing, not really owned sewing skill.
Now all this has moved to a completely new level, where the main thing is to come up with something completely unique, a special brand concept.
From the downsides of such initiatives can be called that the idea of creating your own brand of clothing requires certain means.
It's also worth considering the moment that if you like something one, it's not a fact that everyone will like it.
Before determining the direction, style and theme of your brand, it is worthwhile to conduct a number of marketing research.
They should be involved precisely those age groups and segments of the population that are the target audience.
If it's not so difficult to determine with the target audience, then how to find out the markets for the brand's products will be much more difficult.
With this part of the plan for creating branded clothes you need to work before you start mass production.
The basic stages of the organization of its clothing brand
As in any other entrepreneurial undertakings, it is necessary to draw up a business plan that will fully take into account all the nuances of the idea to create your own brand of clothing.
The document for this business can be composed of such parts:
- Definition of the subject and type of activity. For example, you can limit yourself to tailoring and selling headdresses or other accessories.
- Define the main category of consumers of the brand and the main methods of attracting them.
- Find potential investors who may be interested in this project.
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Complete calculation of costs for all, both capital and monthly items.
Determine the value of an idea to create a brand from scratch.
- An approximate calculation of the profit from the brand, the payback and the interest that will be possible for investors.
- Search for opportunities to partner with other brands and promote their at various events.
How to open your brand of clothing without investing a lot of money?
At the initial stage of the life of the clothing brand, few will agree to invest in it money, except the creator.
However, you can present the brand so that the main expenses cover the investments of investors.
Or to attract them in the future, when the business will be more developed.
Before thinking how to open your brand of clothes , you need to decide how much money you need to start it.
Namely, what will be the cost of creating a pair of visual clothing samples( to further attract depositors and partners in the project).
And is it possible to cover these costs on your own without being linked to bank loans, collateral and debts?
It is not worth saving on the quality of the first "collection" of the brand, as it will be a person and an indicator of whether the project is worth attention, or it is another unprofitable investment.
If you think carefully and try to find someone who wants to help "for thank you" among friends, then the presentation of the clothing brand will not take a large amount, and perhaps not even a penny.
For a bright presentation of the brand with a small budget, you can call for beginners photographers, models, operators, etc.
Find these will not be difficult, because there are many forums with those who want to participate in such events for the sake of entertainment.
How to create your brand and what to sell under it?
As mentioned above, to begin with, it is important to determine the scope and direction in which you will work.
This can be items such as:
- evening dresses,
- casual dresses,
- suits for women,
- men's suits,
- T-shirts,
- sweaters,
- underwear, etc.
What does it take to open a PI?
If you try to cover all spheres at the maximum immediately, you can lose your individuality.
The most important thing is that the young brand is not lost among the rest, and the potential buyer could distinguish the things of this production from others.
This means that in every thing there should be some "zest", thanks to which the clothes of this brand will be different from the rest and easily recognized.
Choosing the equipment for creating your own clothing brand
After determining the scope of the project and attracting investments, you can take up the purchase of equipment.
In fact, you will have your own sewing workshop.
For the brand, sewing machines and spare parts for them are needed for tailoring( the quantity directly depends on the planned quantity of products).
And also a lot of additional furniture, such as: mannequins, various hangers, etc.
If possible, it is worth organizing in the same building as the shop, the retail store - the so-called showroom.
The entire list of necessary equipment can be calculated only knowing what material is to be used and other details of tailoring for the brand.
For example, not every machine can sew on knitwear, do the right line, thanks to which clothes will not break, no thread will stick out.
Or, if it is a question of natural skin, not every mechanism is able to break through such material.
And even if the sewing machine overcomes it, then the sewing will take two, or even three times as long.
And if we are talking about the brand of youth everyday wear( such as shirts, T-shirts, sweaters), you can even not complicate the process of production.
Simply order in the same shops either material for further processing( the same t-shirts under the rolls of drawings), or copies of the product, creating yourself an example only.
Finding sales channels for your brand's products
If you consider selling, then you should think about the wholesale of things, for example, in online stores.
Do not discount the partnership.
If the ideas are really interesting, then certainly there will be those wishing to make some arrangements with the owner of such a brand.
Retailers already have more risks, as this implies rental costs, utilities, and other duties that do not tolerate a lack of customers.
To do this, it is necessary to qualitatively advertise your brand by all possible means.
Ideas for advertising your own brand
There are such ways of PR:
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One of the most popular ways is to entice celebrities into advertising.
When a blogger posts a laudatory record that he recently bought something, leaving a link to the page where you can see and order this product yourself - this is the very advertisement.
Subscribers follow the link and page the catalog.
And recognition from this will grow significantly.
- By photographing the same bloggers or beginning stars for their catalogs( lookbook), you can also significantly promote your brand.
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Advertising on the Internet and promotions with gifts in social networks also bring results.
People will make reposts, which will positively influence brand recognition.
Possible business risks
The fact that any undertakings are at risk and remain an undertaking is a fact.
When an entrepreneur invests money in a business, it can not only not pay off, but in general it can be left in the debt in debt.
You should always take into account that prices are rising, and this is: the cost of materials, rental of premises, wages and utilities.
You can list for a long time.
Therefore, it is important to determine the cost price and make an extra charge that will bring profit, but it does not deter the buyer.
In any business there are moments that require unforeseen waste.
For example, repair of equipment and stuff.
Better to save money, having the ability to quickly solve such problems.
What is the basis of a personal brand, you will learn from the video:
Conclusion on the profitability of the idea of
In order for the project not to fail, it is worth following such points:
- Always monitor the quality of products, as a quality product is always popular.
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Do not spare the time to come up with really unique ideas.
Do not run into the plagiarism market, "replica" is already boring everyone.
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If you practice retail clothing, carefully monitor the quality of service.
Now it is not fashionable to impose strict standards of service, but goodwill never hurts.
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To engage in advertising and brand promotion even before the mass launch of things on sale.
No one will pay attention to the company, about which almost anywhere and no one heard.
When considering the question of how creates its own clothing brand and promotes it, one can distinguish both pluses and minuses.
If you organize the work properly, the chance that the company will grow to large scale is very large.
But if you do everything, relying only on an interesting idea, you can fail in the initial stages.