Ways to attract customers

I can say with confidence that - it does not matter what the businessman does - grow flowers, make furniture, contains gas stations or sell socks - he is always interested in expanding his client base!

That's why the TV screen does not slip boring videos, more newspaper space is allocated for ads, and shields and banners captured the city.

But all these methods are quite expensive, and not always effective, so all business people are looking for new ways of attracting customers, not yet mastered by competitors of .

About them today and talk!

Why do old methods of attracting customers not work?

More 10-15 years ago, large entrepreneurs trusted the promotion of their product or business - to advertising agencies. They fully developed the strategy, videos, layouts of banners and stuff.

In every self-respecting office there was also a marketing department that studied the market and worked with an advertising agency to promote the product to the market.

Today all this seems archaic!

People stop trusting commercials, confident that all manufacturers are lying about the quality of their product, and the dominance of advertising on television has led to the fact that even the most interesting mini-film causes irritation, not interest.

And pay for the shooting of the video and for making it a trump card on TV, it costs a lot of money!

Advertising banners and ads are also not very effective.

Firstly, people are accustomed to the diversity of shields and just stopped paying attention to them, so advertising should be not just creative, but shocking, so that a potential customer detains his gaze on it.

Secondly, the price of similar services is also not too cheap.

What do advertising agencies do?

Instead of looking for new methods of attracting customers to , they simply offer to businessmen to increase already high advertising costs.

Are you still surprised by the crisis experienced by advertisers?

Today there are much more effective and less expensive ways to promote your product and expand the client base.

Most of them are related to one of the best inventions of mankind - the Internet!

The way to attract customers number 1: social networks

For ten years people have been praying to new gods, and social networks occupy the last place in the divine hierarchy!

Laiki, outposts, comments, the number of friends and subscribers - this is something that excites ordinary people and celebrities alike.

There are two effective methods for attracting customers with the help of social networks:

1. Create a page( it's free!) And all your friends and subscribers will become not only potential customers, but also employees of the marketing department, because each their likes or jumps increases your chancesexpand the client base.

   My friend so resells clothes from the manufacturers and quite well on this earns.

   Her office is a Vkontakte page.

2. Conclude an agreement with the owner of a popular page of some celebrity with a huge number of subscribers.

How to learn how to sell better than others - 5 secrets

There are stubborn rumors in stellar rumors that a starlet from "House-2"( shame to me that I know about this madhouse 🙄) Alena Vodonaeva, advertises for money Chinese clothes to young fools ranin stores in search of the same clothes, as on the "star"!

The way to attract customers No. 2: the creation of the site

Mankind, especially its most active and progressive sector, has long changed its habitat on the Internet.

It is here that the answers to all questions are sought, entertained, educated, learned about novelties in the market, make purchases, etc.

Create and earn with your website - not too difficult and not so expensive( well, certainly cheaper than advertising on TV).

This method will accurately attract new customers to you if you follow several rules:

• make a stylish design of your site, which will not irritate, but will not remain invisible;
• place here only high-quality texts( if you can not write yourself, hire a copywriter);
• do not lie to your customers, do not gloss over your stupid goods - the customer will feel the falsity and will run away;
• advertise your site on other resources, in social networks, so that they are aware of it;
• use the services of the SEO specialist to bring your site to the top 10 search engine.

The way to attract customers number 3:

letters I know that some of you, after reading the subtitle, scornfully snort: "Like, I immediately delete this rubbish from the mail, and I do not react to silly calls."

But, if I say that these methods of attracting customers are effective, then so it is!

Even if people are annoyed by the electronic or paper letters that come to their e-mail, it does not mean that they do not work. Just need to think through the text of the letter to the details, make it concise and concise.

And in the case of an electronic message, also think over what to write in the "subject" field, so that the potential consumer does not click "into the basket", without opening the letter itself.

My friend worked in the beauty salon as a senior administrator.

The heads decided that it is necessary to increase sales of gift certificates.

They sent letters to major organizations in the city, describing the advantages of this type of presentation. Over the next 3 months, sales of gift certificates tripled!

Think!

Viral marketing - attracting attention

Other ways to attract customers:

In addition to the above 3( most effective!), There are other ways to expand the client base:

1. Make a real show of your advertising campaign and put it all on the Internet.

2. Create a successful presentation, the main character of which will be your potential client.

   This method is called story building.

3. Issue an advertising newspaper or ad( which is enough money) and put them in mailboxes at least in the area of ​​your business interests.

4. Hire a "hungry" student to distribute flyers in crowded places.

   Not everyone throws them away without reading! For example, I found a master of household appliances repair.

5. To order an advertising article in a popular publication.
6. Become a sponsor of a socially significant event, which will attract many people.
7. Participate in thematic exhibitions at least as a guest.

8. And more. .. you can place banner ads on the site Diary of success!

   I'm not kidding! Who is interested - we write in a personal, I will share the statistics on the transitions!😎

And another interesting method,

is how to attract more customers.

We look and we use!

Of course, this is not all methods of attracting new customers to , however, in my opinion, exactly the most effective.

Do not you agree?

Then I wait for your arguments in the comments.