The question that I decided to raise today in my article will be of interest to any businessman and manager whose salary depends on the amount of sales: " How to increase the average check ".
In fact, the amount of a monthly or annual profit is one of the main indicators of a company's success.
You can produce the best quality product in the world, your shop can be visited by thousands of people every year, but if you do not sell anything, you can hardly say that you have succeeded in your activities.
We need to work hard to keep the average check growing, not letting inflation and other external factors destroy your profits.
1. A way that should not be limited, wishing to increase the average check
My friend worked for a while as an administrator in one pathos beauty salon, which positioned itself as the best in the city. The prices there were very, very much, but they provided really good services.
While they were the only ones in the city who worked on elite professional cosmetics, while they had the best specialists in the staff, while they provided services that no other salon could boast of, high prices somehow justified themselves.
Gradually the situation began to change: the competition was made up by other city salons, which practically offered the same thing, but it was cheaper.
The profit of the company in which my girlfriend worked was constantly decreasing.
The manual was not looking for long ways, how to increase the average check, but simply raised the price.
Clients left, and they further raised prices, trying to squeeze out of the clients that were left, the right amount of profit. When they began to delay the salary, the girlfriend changed jobs, becoming an administrator in the salon with a more sensible guide.
Do not make the same mistakes.
Yes, a gradual increase in prices, especially against the background of a general rise in price and an abnormal dollar rate, is justified, but this is by no means the only and not the smartest way to raise the average check.
If you still want to use it, then try to play with the prices: raised them, and then staged a sale, etc.
2. You can increase the average check if you offer something unique
If the only place where you can buy the services or goods necessary to the buyer is your company, then he will be ready to pay any money. Business does not tolerate stiffness at all.
You constantly have to work hard to surprise your loyal customer, easily conquer new ones and stay one step ahead of your nearest competitors.
I understand that it's not so easy today to surprise a spoiled buyer, but there are plenty of ways if you are really interested in the prosperity of your business.
For example, your restaurant is no longer profitable.
Open in it a children's room, so that parents can give their kids under the warm wings of a qualified educator, and enjoy a delicious dinner.
Or: you own a laundry store, so expand your product range so that both the sexy kitty and the sixty-year-old grandmother can find from you what they need.
3. To increase the average check - try non-standard advertising
The majority of consumers of products and services differ little from children.
In a beautiful wrapper they can sell anything. Few can pass by the product, which is creatively advertised.
Special literature on marketing today is so much that there is simply no point in trying to fit some tips into a small article. You want to find expert advice without any problems.
When advertising a product or services, do not forget to put pressure on your customer's pet peeve: "We are cheaper than competitors".For example, I admire the advertising company Foxtrot.
Bird-kopeychuzhki, which ensure that some prices do not think much about themselves and do not swell up to an incredible scale.
In this advertisement everything is fine: it is short, understandable to any person, has a cute memorable character, decorated with fervent music.
But the coolest thing is the text: "We have cheaper than other stores and popular sites. Find it cheaper? We will return the difference "and further in the same spirit.
8 basic sales techniques
The game with prices works great.
What is the estimated dimensionless plasma TV set at 100-200 hryvnia cheaper than the competitor.
Nonsense, compared to the expected profit.
The client will not be long and tedious to shop around and rummage on the Internet to make sure that here is really cheaper.
Maximum: will check several options.
Yes, even if you get a nausea, which will spend several days of your life to come to the store and proudly poke your finger. "Here, I found this same product for 50 hryvnia cheaper", what is a hardware store with a huge turnoverto make the poor happy with these 50 hryvnia?
4. Increase the average check can be by surrounding the customer with care
Affability, attentive attitude towards the buyer, a smile, a benevolent atmosphere are not worth a lot of money, but how effective they are in sales.
The client will definitely return to the place where it was serviced irreproachably, and not nahamily, spoiling the mood.
For example, my mom has been shopping in the same supermarket for years, despite the fact that many products are slightly more expensive than their competitors.
It does this not because it is very rich, but because of the desire to protect your nervous system from stress.
In her favorite supermarket, all the consultants are in their places and are always ready to help in the selection of goods, tastings of new products are constantly arranged, and the girls on the cash desk always smile and thank for the purchases.
5. Do not know how to increase the average check? Highlight your regular customers
Discount cards and real discounts for regular customers - this is the rule you should remember as a multiplication tablet.
Many pathos ignore it, considering that discounts with a 3-5% discount are for beggars, and their well-to-do customers do not need such nonsense.
Need, yes, and how!
Do not believe it?
Ask a dozen or two of your customers!
It is also worthwhile constantly arranging some actions, presentations, shows, sales, etc.
This will help not only to increase the average check with the help of regular customers, but also to acquire new ones.
And, in addition to the above, I would like to recommend
for you another method of increasing the average
check in the following video:
In general, do not scratch " How can I increase the average check?", But act.
Everything in your hands and the opportunity to increase profits - too.