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Active in social networks , as a young retired at a disco, because VKontakte, Facebook, Odnoklassniki, Twitter, Instagram is just an inexhaustible source of potential customers.
But only "to keep up" the photo of potential customers "is not enough", so to attract them to your beauty salon:
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find a middle ground between 25 posts a day about how your employees drink coffee in the workplace and 3-month-long dead silence in"Social workers".
Practice shows that 3-4 records per day is enough;
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post pictures "Before" and "After" of how the wizard of your salon has conjured up the clients.
Naturally, this should be done with the permission of the visitor, but suddenly the young lady assures everyone that she is a natural blonde( there is nowhere more natural!), And you here have sealed her with hair dye on her head?
All - scandals, intrigues, investigations!
- inform about the appearance of new services in the salon, the achievements of the masters, announce the promotional activities of ( for example, the distribution of champagne on March 8), etc.;
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share proven tips for caring for yourself, write reviews on popular cosmetic products.
In a word, show potential clients of the salon that you are absolutely "in the subject".
And, please, do not take a piece of bread from the rewriters, rewriting in your own words the material from the Web - can not you clearly tell if your shampoo "Krya-krya" came to your hair?
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offer customers a discount for check-in in the salon.
And that they were not so sad to be photographed against the background of a hair sink or a massage table, think about a special photozone;
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- To attract clients to the beauty salon, enter:
- subscriptions for individual services of ( for example, for 5 sessions of mesotherapy, manicure, visits to a cosmetologist);
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discount system for service complexes.
That is, a manicure and pedicure for one visit should cost the client 15-20% less than the same salon services separately.
You look, and will be drawn into the eternal race for youth and beauty;
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system of gifts and bonuses for customers who have forked out a large amount in your salon.
The author of the article knows the story of how the construction company increased the sales of ready-made apartments by 25% only due to the fact that future housewives were given a live Christmas tree, a bottle of champagne and a Santa Claus visit if there were small children in the family.
As they say, "a trifle, but nice."Nobody ever thought about the nonsense value of these gifts compared to the cost of an apartment in the city center.
- To attract thousands of clients to the beauty salon, one and one possibility to make an appointment with you:
- you should not rely only on the good old phone, but by itself, you must have the in working time, it is charged and at arm's length;
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invite customers to sign up through private messages in social networks, Vibeera, Skype and other achievements of civilization;
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if you forked up the site, then there must necessarily be a form for online recording.
All modern people are a bit sociopath because of the rabid rhythm of life, so it's easier for them to enroll in a beauty salon via the Internet than to communicate even with the most beautiful young lady-receptionist on the phone.
Laziness all this bother? Well, you know: experts say that because of the lack of opportunities at any time of the day and night to enroll in a master, the beauty salon loses 30% of customers.
And you're "scratching your turnips", how to attract them. ..
Although if you like to go to jeans of some uncle Lee from China and rest in Iron Port instead of Turkey and Egypt, then leave it as it is.
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Collect maximum information about existing customers, if you want to attract them and make them permanent.
"I happened to work as an administrator in a steep metropolitan salon.
There I learned not only to write down the name, surname and date of birth of clients, but to maintain a real "secret" database: what services a person orders, on what machine comes or who brings, family status( if in a conversation he "blurted out"second half, etc.).
It got to the point that we wrote down if a person complained about a recent flu and on the next visit they were interested in his state of health, "says Valentina from Moscow.To keep such a database ready to sing in choir odu marketers.
They claim that you will know exactly who your main clients are( bezbashennye maidens, ready for experiments with their appearance or conservative ladies from the city executive committee) and already from this "dance" in business management: the range of services provided, price policy, the regimework of masters, etc.
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Launch "word of mouth": if you see that a satisfied customer is shining like a new nickle, just ask her to recommend you to her friends and acquaintances.
Yes, yes, sometimes it's that simple.
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Even in business, a person to a person may not be a gray wolf, but a friend. We are talking about cross advertising: your flyers, business cards, coupons for discounts can be given when calculating the client in neighboring cafes, fitness clubs, dental offices.
In return, you advertise your partners. And everyone is happy!
When the author of the article announces the amount she once again put out in her favorite beauty salon, the girlfriends start to choke on the tiramisu and exclaim: "They were there, completely zazhralis? What is this ripoff? ".
It remains only to shake perfectly asymmetrical bangs and fend off: "Well, girls, I'm ready to pay extra for good service and communication with a nice person".
Are you on the "other side of the barricades" and are thinking, how to attract customers to the beauty salon? Catch the advice of professionals!
And no, we are not going to tell you about courtesy, business etiquette norms and other well-known things: everything is much more fascinating.
5 ways to attract customers to a beauty salon or Hello, guests are expensive!
You can attract clients to the beauty salon only in a parallel universe: 5 basic mistakes
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You will not attract regular customers to the beauty salon if you are too intrusive: is one thing when a grand lady sets up for you, invite herat the same time and a manicure with a pedicure, and quite another - to congratulate on the birthday of her Yorkshire Terrier Pafnutia and send 10 e-mails a day, offering to try the newfangled massage with giant snails.
This already smacks of some kind of persecution, as in American thrillers, and not by attracting customers, do not you think?
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Avoid your customers in a non-working environment.
No need to run across the street, seeing the "beloved" client of the entire cabin or shy away from her, as from typhoid, having met in the supermarket: kissing her in a suck from you no one requires, but to pretend a smile and mutter "Hello!"- holy cause.
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Even old Khottabych, gin from a bottle and all wizards put together, if in a beauty salon - a mess and unsanitary conditions can not attract clients to the beauty salon.
Somehow in the time of his turbulent youth, the author of the article had a long and "fascinating" treatment after visiting the best( at least before it was considered so!) Beauty salon in the city: the thing is that the master, shaving the head of his head,managed to put the infection in the skin( it should have been a very creative haircut a la "Three lonely hairs").
And we assure you: sitting under the dermatologist-venereologist's office is not the best pastime for a 16-year-old girl.
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Trying to please absolutely all clients of the beauty salon, sacrificing their time, nerves and finances.
There's nothing to stop for half an hour at work to finish painting your hair, but if you forgot when you were lying on the couch with a paperback detective, went to the river and vaguely remember how your elderly parents look - stop recording customersfor the weekend, and also making them a 50% discount.
Believe me, no one will appreciate your heroism and will not reward you with a medal for labor merit!
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"To score" for professional development, they say, what did I see there at these trainings- "shmeninga" for beauty salons?
Hey, while you're here aunt for the fiftieth time doing a classic blood-red manicure, other masters have long mastered painting, modeling and other manicure "beauties."
Do not be an expert in the program "What? Where? When? ", To understand that very soon your client will stick to something new in another salon.
5 wonderful books on how to attract customers to the beauty salon and not only: do not leave competitors no chance!
| No. | Title | Author |
|---|---|---|
| 1 | How to Win a Customer | R. Neil |
| 2 | "No Callback from Customers" | M.Port |
| 3 | "20 Best Ways to Attract Customers" | O.Karnaukh |
| 4 | "How to Attract Customers to the Salonbeauty. Practical Guide » | S.Petrova |
| 5 | « Customers on a freebie. 110 ways of their free attraction » | A.Parabellum, E.Kolotilov |
How to attract customers to a beauty salon using the Internet?
You will find the answers in this video:
5 feature films on how to attract customers to the beauty salon and stay in their right mind and bright memory.
Do books and videos catch on to you the universal longing?
Then learn how to attract new customers from these masterpieces dedicated to marketing and sales to the beauty salon:
| No. | Title of the film |
|---|---|
| 1 | "Wolf from Wall Street" |
| 2 | "Armory Baron" |
| 3 | "Boiler" |
| 4 | "Udalen Tommi » |
| 5 | « Here they smoke » |
Very soon you will see that the task« How to attract customers to the beauty salon? "is completely solvable.
It's enough just to do your job qualitatively and show a little creativity so that you can learn about such a professional as you, on the next street, and "in the thirtieth kingdom, in the far-away state".