How to choose a niche for business: tips

Who does not dream of becoming an owner of an enterprise or a store?

Especially often these thoughts are visited when you are tired after work and the mother of a tyrant boss, or when after the 25th failed interview you begin to hate all potential employers!

At such moments you can see yourself in a business suit on a steep car, performing only the guiding functions, giving orders and raking the money.

Eh, not life, and a fairy tale will come then!

Admit it: did you have such dreams?

For sure - visited!

I hope that you understand: starting your own business is not an easy task, requiring a serious approach.

And start with looking for the answer to the question: " How to choose a niche for the business ?"

How to choose a niche: we take into account the key moments of

Do you know why most private firms burn out, especially in the sphere of small and medium business?

People simply do not realize how difficult it is to have a profitable business, how much work needs to be done and how serious the preparation period should be.

Plus, you will need the starting capital( not less than a couple of thousand dollars).

And it's better to risk your money, not banking, as they will have to be given in case of luck and collapse.

I do not frighten you, I just try to keep from the standard mistakes of beginning entrepreneurs.

What does the daily routine of a successful person consist of?

In order for to choose a niche for the business of , it is necessary to consider:

1. The demand for this business in the market.

   For example, everyone needs food, but fishing gear is only for a few fans fishing rods.

2. Sector load.

   If in your area pharmacies are located every 5 meters, then do not push another one here.

3. Value for goods with potential profit.

   How many pairs of socks do you need to sell to earn 1 000 UAH?

   And how much sports costumes?

   And the fur coat?

4. your awareness in this matter.

   
   If you have no idea what the difference is between a karemate and a corridor, then do not rush to open a tourist goods store without getting acquainted with the theory.

   And do not expect that the seller will do everything for you.

   Who's going to control it: boss-master?

5. The region in which you are going to work.

   There will not be a popular hair salon for animals in rural areas, but a veterinary clinic or pharmacy will be, because in every yard there is some living creature.

   Do not forget also about popular ways to attract customers.

6. All-season.

   Carnival costumes, for example, are in demand only during the New Year.

   There are, of course, themed parties, but they are not so popular with us, so that you can keep your business afloat.

7. Profitability of the business.

   Calculate approximately how much you will earn by investing so much, with the deduction of utilities, wages, taxes, material, goods, etc.

   For example, to cover costs for all of the above, your salon should earn 90 thousand UAH.per month.

   Let's say you want to have at least 30 thousand net profits every month.

   And now try to evaluate the goods and services of your salon.

   Will they be so popular that the imaginary profits become real and you will not go into negative?

How to choose a niche for business: the history of success and collapse

I have two friends who opened their business almost simultaneously, but only the results turned out to be opposite to them, and all because Ira I thought in advance how chose the niche , andboy Igor decided to act at random.

The idea of ​​starting an own business Ira caught fire when she worked in a real estate agency in one of the regional centers.

She worked in this place for three years and was the star of the firm.

She easily managed to find a common language with people, she already had familiar lawyers who quickly draw up documents, and the client base was also formed.

There was no one - starting capital.

Not wanting to contact the bank, Ira has postponed the departure for free bread for a year, including a strict austerity regime.

For a year, she managed to save a decent amount, and the missing part she borrowed from her aunt without interest.

I will not expand on climbing my friend to the top, I will only say that for 2 years her real estate agency has become the best in the city.

Boy Igor - less savvy and much more lazy.

He wanted to start his own business, not to go to work every day and not get up early.

For some reason it seemed to him that the autoshop should make it rich, moreover, that he did not have his car, and he knew little about the atomic goods.

There was no starting capital, and Igor took a loan from the bank, in dollars, on the bail of my mother's apartment.

The store lasted at least 8 months, then it had to be closed, and the mom gives away the dollar loan( Igor does not have a father), plugging two jobs to avoid being on the street.

How to choose a niche in modern realities?

In order to start your business, you need to decide on the scope of the activity, especially if you do not have any skills.

Agree, to a veterinarian or a hairdresser, it's much easier to decide what services his private enterprise will provide, but to some kind of a humanist - it's more difficult.

In order not to burn out, study what products and services are in demand today.

Ideas for business - the list of

For example, people always need:

• food;
• inexpensive, but high-quality clothing;
• animal feed, both decorative( cat-dog-bird), and domestic( pigs, cows, chickens, geese, etc.);
• medication;
• help: in school, in repair, in cleaning, in transportation, etc.

You can choose a niche for business in the popular sector, if, of course, the offer does not exceed demand, or in a unique one.

If investors do not give money or customers do not buy, there can only be three reasons for this:
1. You suck;
2. You sell crap;
3. You sell to the wrong people.
Alexander Zhurba

My parents live in Cherkassy, ​​and she often visits them.

About a year ago, a beauty parlor for living creatures was opened near their home.

Says: "Mom's neighbors laughed so much, they say, they will surely burn until they see a line of hairy customers who want to wash, get a haircut and make a manicure."

A good opportunity to start a business without large investments is the opening of an online store.

However, today the competition in the network is big enough and people do not always trust newcomers, but if you offer them something that no one else is able to offer, you will surely succeed.

I also recommend looking at additional recommendations from Pavel Bagryantsev:

"How to choose your niche for business!"

We take note.