I noticed that people negatively perceive the word "virus" because unpleasant things are connected with it: illnesses, epidemics, computer failure, etc.
However, the name " viral marketing " explains the essence of the term: the advertising of anything is spread like a virus!
What it is like not to become its victim and how with the help of this very type of marketing, to promote your product - further in the article.
Viral Marketing: Where did it come from?
Recent sociological research claims: the public no longer trusts the official advertising.
Firstly, the respondents are convinced that all companies praising their goods are shamelessly lying.
Secondly - the advertising that flooded everything and everything around, was simply bored!
Indeed, it is difficult to meet a person today who would happily meet twenty-minute ad units that interrupt a film or a broadcast, increasing its normal duration by 2 times.
Yes, and advertising boards and ads( especially with the familiar faces of liar politicians) are extremely annoying. ..
Marketing specialists, having calculated all the inefficiency and high cost of their projects, began to search for alternative ways to the mind and heart of the audience.
We searched, searched, and remembered about the so-called "word of mouth" - news or information, which is passed from mouth to mouth, becoming known to everyone.
Viral advertising: an example from my childhood
My mother comes from a small town, my grandmother still lives there.
My peers and older people were able to participate in the difficult life of the 1990s, when neither money, nor products, nor everything else was sorely lacking.
The Internet was a rarity in ordinary homes and most of the information was distributed orally.
Particularly often they shared various recipes for the treatment of all diseases or culinary dishes.
A recipe was terribly valuable, the main ingredient of which was some inexpensive and affordable product.
We spend the grandmother somewhere 1 time per month and, leaving from it, we always carry not only natural food stuffs, but also the next firm recipe.
He spreads in this town instantly: one housewife cooked, treated another, she liked it, she asked for a recipe and, preparing a dish, was going to share with other girlfriends-neighbors.
After 2 weeks, thanks to viral marketing, everyone prepared a salad with dry "Mivina", home "Nutella", Dutch cheese from home cottage cheese and much more.
Mom, having moved to the capital, shared especially successful dishes with their girlfriends or co-workers, they - with their own and so on.
Despite the fact that not a penny was spent on advertising the recipe( a sheet of paper and a drop of ink did not count), everyone got to know about it, and it gained popularity!
Viral marketing: how does it feel today?
Today the main place of habitat of viral marketing is the Internet.
To promote your product( you understand that I use the word "product" figuratively, it does not have to be sausage), producers or advertisers most often use today's incredibly popular social networks or the YouTube channel, interesting clips on which can as soon as possibleterms to gain millions of views.
Everything is very simple: one guy on Tuesday saw a funny video and advised to watch it to his friend, who, after watching the video on Wednesday, appreciated the humor of the creators and told the children about it the next day from their class.
On Thursday, it will look at least half the participants in the conversation.
And here's the viral marketing in action!
Social network is an even simpler way to distribute the information you need.
You wrote a post that your friends saw, one of them likes it, someone will comment, someone will make an outpost.
So it will spread to other friends.
And, the approval of friends does not matter at all.
It does not matter, your friend posts this post with a comment: "Super!" Or "See what this idiot came up with?", Advertising your product is assured.
How to make money on network marketing?
Viral advertising: in which cases does it work?
Naturally, in this case, as in any other, there are certain rules.
If you write: "Oh, what a wonderful day!", Then maybe a couple of friends just out of respect and press on the cherished heart, and a couple will write comments, like: "Oh yeah!" Or "I also love this weather!", But you can not count on the great popularity of your text.
In order for the viral advertisement to work, you need:
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To advertise high-quality products.
You can create a masterpiece text / poster / movie about the cookie "Delight", but if it tastes little different from the cardboard, then buy it at most 1 time, and then, not all.
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Use the main characters that always interest the audience:
Celebrities, politicians, beautiful women / men, children, cute animals.
We always involuntarily stop and smile when we see an advertisement for feed for livestock or diapers.
Learn!
So how to know how to sell correctly!
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Create an extraordinary or even provocative product.
Did you see the project of the Italian artist Guggeri Christina?
She planted world leaders( Obama, Merkel, Putin, Queen Elizabeth and others) on toilets.
For several weeks in my Facebook frenlende these pictures flashed!😉
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Advertising should cause an emotion!
It does not matter what it will be( fun, sadness, empathy, resentment, empathy, etc.), the main thing is to have an emotion. For example, advertisements of volunteer movements that help homeless animals are usually pressured by pity and sympathy!
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The advertising product should be concise.
Do not write 3 sheets of text and do not shoot the movie for 2 hours - this is no one to look and read.
A couple of interesting offers, a couple of minutes of video - that's the formula for success.
For more details on the benefits,
types and methods of viral marketing -
, see this video!
Viral marketing: take care!
Viral marketing is designed to evoke emotions in people and they, alas, are not always positive!
This is particularly evident in the example of political or political news.
Perhaps, so much dirt, like today, in social networks has never been!
Some produce hatred and insults, others - they are carried on, spreading all this garbage and beyond.
Users of social networks do not even think that the posts on the vital national or political theme are born by those specialists( or just talented self-taught) in viral marketing.
Even if you saw something that alarmed you, outraged, pleased or upset, do not rush to sleep, comment or share it with your friends, until you make sure it's true.
Become the link that the spreaders of hatred and fakes will stumble upon.