Psychology of color - the meaning of color in psychology

Color affects the person, his mood, health, so do not underestimate his value. It's no wonder that psychology studies such an important aspect in people's lives. The modern concept of color was developed by the Getty.

According to her, the dark ones act soothingly, and the light ones on the contrary - excite. They can have physical and psychological influence.

The combination causes certain effects. They are perceived by man through association, for example, cold is blue, blue. It has an effect on blood pressure. Some of them absorb the form, while others do not. In the article we suggest to touch on the topic "Psychology of color", we will focus on the meaning, influence, impact on a person.

Psychology of color in clothing

Modern man has the opportunity to dress to his taste, giving preference to one or another of the clothes. For many, not only design, style, length, tailoring, but also the color design of the outfits matters. The choice depends on the nature, mood. The value of different shades must be known, because it will help to better understand a person, evaluate his condition.

We instinctively surround ourselves with those shades that suit us the most. And if you want to reproduce some impression on others, then unconsciously choose a specific tone. With the help of properly selected clothing you can influence the psyche of others, set the mood for yourself. Do not think that we can only love one color all our life.

Addictions vary depending on age, social status, season, health status, weather. For example, a young girl dresses in all the bright, sometimes flashy, and becoming a mother, chooses more gentle shades. And if a person by nature is indecisive, bezynitsiativny, then he must add to his wardrobe red items. But too hot, hot-tempered natures cool cold shades.

Blue color in psychology value

What effect does blue on humans have? He inspires trust, gives hope, creates an aura of stability and seriousness. If you want to overcome the alarm, then it is worth wearing something blue. He acts pacifyingly, but at the same time keeps in a tone, also disposes to communication. Careerists should combine blue with white, which will teach them to be flexible, easy to adapt to different conditions. From the point of view of medicine, he has the ability to relax and relax.

What does yellow and green for humans mean?

Green is considered the most comfortable for perception, it increases tone and relieves fatigue. It is associated with stability, tranquility, well-being, so it is often chosen by bankers. If you feel broken, tired, and can not gather strength, then immerse yourself in green. Light gamma personifies youth, lightness and frivolity, therefore it is necessary to pay attention to these nuances.

Yellow, like orange, raises the mood, because it is associated with the sun. He always attracts attention, but he is not loved by many people. In the most sad, rainy day yellow clothes or accessories will be able to give cheerful emotions.

The symbolism of the yellow is an intellect, and in combination with a black one indicates a danger. It carries the semantics of change, detente. You have to be careful with him, because his overabundance can push to extravagance.

Psychology of the Red Color

Red - rather contradictory, since it attracts attention from one side, and on the other - its surplus can lead to nervousness. If you want to draw attention to yourself, but at the same time establish contact, you should choose softer shades, only not pink.

The impact of saturated red is the psychological suppression of the interlocutor, authoritarianism, and will create a feeling of discomfort, not friendship.

Psychology of color in advertising

Light and color are important aspects in advertising. Psychologists say that light casts a man to challenge, pushes to action. But the shades in a certain way affect the subconscious, giving a command to a woman, a man or a child to act.

The combination of different elements should show the goods in the best light, motivate to buy. Designers carefully consider the appearance and content of the product, so that its perception has the right effect.

Swiss psychologist Max Luscher has proved that using color can not only evoke the appropriate emotion in a person depending on his mood, but also shape his emotions. Today the table created by Lusher helps to study a person, his inclination, his needs. And the knowledge of his semantics will help increase sales, improve the business of the firm.

Red in the psychology of marketing

Red is determined to be resolute, with a competent design can form a strong desire for action, for example, to acquire the advertised product. He attracts people faster than others, he is interested in the child and the elderly. He seems to say: "Do not pass by! Take Action! Attention!".

He has a kind of sexual charge that should be used in advertising products for men. However, it is good in moderation, as a background, it will have the most favorable effect. A small detail in the directory listing highlighted in red will attract attention. He will not give the discretion and prudence that purple vests, but he will push to action. Its value should not be understated.

What does purple and orange mean in psychology?

Orange gives strength. In ancient times, it had the value of longevity, health, creativity. It is best used in advertising of medicines, children's goods, services in these areas. He gives energy, and at the same time helps to maintain mental harmony, balance.

What does purple mean? It is symbolically identified with a measure, compromise, judiciousness, compromise, but at the same time it has the value of extravagance and originality. He well stimulates the brain, helps to solve creative ideas. He will emphasize the creativity of the product, and this is its quality should be used in working with the creative elite.

The value of black

The value of black is self-immersion, exclusion from the whole world, the desire to close, to concentrate on solving the problem. He can tune into discouragement, melancholy, he comes to a sense of isolation, loneliness. Therefore, it is not recommended to use it in printed advertising publications( this does not apply to the font).

Interpretation of black is not love at all, but negation, abandonment of everything, after him the "colored life" ends.

Psychology of color in the interior - the choice of colors for the interior

The interior of the house, office or other premises where we spend a long period of time must be well thought out. It is necessary to consider the meaning of each element, its design, form. Scientists have proved that using color can enhance the activity of the brain, improve the work of the organs. How to properly color the space and make the house cozy? Let's talk about it.

Gray is an excellent solution, since it combines all the shades, and it perfectly emphasizes their advantages. With its help create memorable interiors. However, we must take into account its significance - fatigue, sadness, oppression. It should occupy more than 20% of the entire gamut.

The value of lilac - growth, prosperity, the beginning of a new one. It's like a long-awaited spring after a long winter. He likes creative and sensual natures. For the office, the color of eggplant is suitable, in the nursery - lavender. Lilac is recommended to use in those places where people do not stay long. He who does not love him, is prone to eroticism, he is afraid of losing his "I".

In a home interior you can rarely see the blue on the wall, and this is right, because it is not suitable for any room. He will not create comfort in the little-lit, northern rooms.

White means air, purity, purity, enlightenment. He will add space, "move apart" the walls, raise the ceiling. For small apartments - this is the best solution. Speaking of white, you must understand that it has many shades, and you have to play with them, combine them.

White-gray scale, black and white - this is a canvas on which fantasy and good taste will be able to draw interesting pictures.