How to become a dealer: 3 steps

How to become an dealer?

Contrary to popular belief, this question can be asked not only "giants of business."

To have "under your feet" a firm ground in the form of an experienced and reliable company, and to develop thanks to such support, many newcomers in the field of entrepreneurship would not refuse.

It is important to understand the essential detail: the dealer does not deal with the simple resale of the goods of the employing company.

Its goal is to thinkfully and qualitatively represent the products of the "parent" company, properly prepare the client base for the perception of the new product, take care of the reputation and promotion of the brand.

Who is the dealer: detailed explanation

The dealer is an employee, often, of huge corporations. The purpose of his work is to expand the sales market in new regional centers.

The uninformed reader can compare the work of the dealer to speculative activity. However, this opinion is absolutely not true.

The dealer acts as an independent entrepreneur in the market segment entrusted to him: he buys products from only one manufacturer at wholesale prices, and then sells it without changing the brand.

At the same time, it is necessary to take into account all the subtleties of the marketing activity of the parent corporation.

The work of the dealer in some ways has parallels with politics.

The leadership of a particular area can make independent decisions within its region.

However, regardless of the views and desires of politicians at the local level, decisions on global issues necessarily coincide with national ones.

So the dealer chooses his own ways of doing business, but his marketing policy necessarily obeys the "parent" entrepreneurial person

. In recent years, the number of dealers in Russia has decreased.

First of all, this is due to the appreciation of the dollar. Jumps of currencies steadily lead to an increase in purchasing prices for imported products.

To remain a successful player in the market or open your own dealer center, at the moment of economic instability it is important to have some qualities.

Which ones?

What qualities should the applicant have for the role of the dealer?

When submitting your resume to the HR department of a potential job for the position of a dealer, you need to understand the key question: what do employers expect from employers?

List of requirements for dealers:

1. Experience in business.

   Taking a newbie to work is too risky.

   Moreover, when it comes to respectable companies that require guarantees and the proper level of performance of work from the first days.

2. Communicative and high level of activity.

   The dealer is a very energy-intensive profession.

   For qualitative performance of their duties, the applicant is obliged to demonstrate the abilities of the "great speaker" in the process of negotiations with his partners.

   Also the profession does not provide a clear working schedule.

   Because you must be ready at any time of the day and night to perform your duties.

3. Stress-resistance.

   One of the decisive factors for almost any job.

   Not for nothing that this quality is most often the competitors indicate in their CV in the column "about yourself."

   The work of the dealer will require more tolerance and self-control, because it is associated with a constant emotional stress.

4. Special requirements associated with the distinctive features of the goods sold.

   This category includes those qualities and resources that are required for effective sales of this particular product.

   In this regard, take into account any features of doing business in the region of the work of the future dealer.

   What can become such requirements?

   Availability of appropriate material resources for the placement of goods, execution of documentation for the opening of the LLC, solutions with points of sale - all this can be taken into account by the employer.

5. Interest in potential employment.

   This item seems self-evident.

   However, it is just as important as the other factors listed above.

   Enthusiasm sometimes plays a decisive role in solving difficult situations related to work.

If you think that you meet all these points - rejoice for yourself!

You have every chance to become a successful dealer and develop both your business and promote the products of the employer.

How to choose the right business?

In order to become a dealer, you must choose an employer company.

To do this, first of all, you need to determine the segment of the market that you want to represent.

When choosing a business, you need to build on personal experience and priorities for your region.

There is another option: if you are trying to work with a certain company, you need to establish what its managers are pushing with the expansion of geolocation of business.

Let's consider the main potential goals:

The goals of	What is required from the dealer?
The new representative office should be located in the region in which the company's products were not previously represented by	Analysis of the regional market, competitors, demand for the products sold. The dealer must start, first of all, from the interests of the employer. If necessary, you can move to another region where the organization of the business will lead to greater success.
To realize its marketing policy based on the dealer center	The initial task of the dealer is to present the products in accordance with the initial marketing plan. The ultimate goal is to adapt the marketing plan to the client base.
High sales of	To achieve such a difficult goal it is necessary to conduct a number of activities. The dealer must ensure the uninterrupted supply of goods to properly organized own points of sale. Distribution of products by partner networks will also have a positive impact on sales.
Collaboration on an ongoing basis	It is important for an employer to understand that you will not leave it at a time when you are in a position to establish a business at the proper level. Successful dealer activity is based on long-term cooperation and constant support.

Given the specifics and specificity of the goals of the "parent" organizations, one should think carefully about the choice of the represented business and company.

Only a clear understanding of the goals and the availability of experience for their implementation will make your work a dealer successful, not a failure.

How to find your business: recommendations from businessmen

The third option for determining your "dealer way" is to analyze your own capabilities.

For example, a legal entity that has connections in the required sales market, points of sale, authority in the market, can claim to open a dealer office of a world-class company.

If you do not have such a solid "starter set," think about a more modest employer offering support at the initial stages of the enterprise development.

How to become a dealer: 3 steps to the goal of

1 STEP: Find an employer company

The first step to becoming a dealer is to look for an employer.

To build on this process is based on your location, it is also worth considering the regional features of doing business.

Instructions for finding an employer:

1. Decide on the scope of your business.

   Use one of the three options discussed in the previous section.

2. Analyze the competition.

   When the industry is defined, analyze the market of your region for the presence of large representative offices of other top companies from the chosen business area.

   For example, if you have a desire to represent the automotive business, analyze the automotive market of your city( federal region).

   Suppose that the selected region is "neglected" by the car brand "Audi".Here is a potential employer!

3. Contacting the company.

   After determining the organization whose interests you intend to represent, you need to contact the HR department.

   In practice this is done in the following way: you find contacts of the nearest representative offices of the organization in your country, contact them, specify the details of the cooperation.

   The second stage is an appeal directly to the main office + providing project documentation for business development.

4. The final stage.

   If the employer company shows interest in your person, the representatives of the main( managerial) office will ask you to attend the meeting of the responsible employees.

   The main task of a potential dealer is to confidently come up with your business plan at this meeting.

   After analyzing the possible expansion of business in your region, a final decision will be made.

At the initial stage of interaction, a potential dealer, at most, demonstrates the skills of a marketer( effectively presents his program for the development of "parent" business in the region).

The second stage provides for real actions to implement the plans.

2 STEP: Making a business

In essence, dealer activity is an enterprise.

It is very simple to explain this - the dealer organizes his own separate enterprise through which he conducts business.

That is, the dealer is an employee who himself organizes a "work office" and sets rules of internal work in it.

The "paper" component of the process is the registration and registration of LLC.

Another form( for example, IP) is unacceptable.

Only a legal entity can be admitted to perform the functions of the dealer.

The dealer receives the status of legal entity through the organization of his own company.

In its focus, it must match the company being represented. For this, of course, the dealer must agree on each step with management.

Only in this way the employer will be aware of the process of registration of the representative business, and will be able to control it.

To settle the process, a cooperation agreement is concluded, which includes:

• approval of the ways of supplying products;
• implementation plan + time frame;
• product promotion plan;
• volumes of purchases of products;
• basic description of the cooperation scheme.

Example of the dealership agreement:

The design of the LLC is carried out in three stages:

1. The first stage: the organization of the founders and the adoption of the statutory contract + opening of a settlement account in the bank.
2. The second stage: filing an application with all necessary corrections to the Federal Tax Service, which will put the organization on tax accounting in the Unified State Register of Legal Entities( the register of legal entities).

3. The third stage: practical implementation of the business plan.

   This includes renting space, hiring employees, organizing workflow according to the requirements of the employer.

After the conclusion of contracts and registration of a legal entity, the dealer can start selling goods on the market of the Russian Federation.

3 STEP: Realization of the goods by the dealer

In order to ensure the qualitative promotion of the goods, the dealer can rely on the supplier.

The procedure for conducting marketing actions is often described in the contract.

It is profitable for each employer to help the dealer familiarize himself with the promotion of products, to organize the sales process correctly.

At the first stages of supply and sale, a consultant who has more experience in related activities can provide assistance to the dealer.

The dealer's task, depending on the purpose of the representative activity, can be:

• In the work on the scheme of distribution of products on the trade networks, i.e.direct participation of the dealer in negotiations with representatives of the market.
• In sales of goods through their own points of sale.
• In a combined activity: the sale of goods through their own networks + the organization of arrangements with partners.

Choosing one of these interaction schemes is a key factor in determining your future responsibilities as a dealer.

A little more information about who the dealer is and how to become one, in the video:

The dealer is a kind of profession, a kind of entrepreneurial activity that requires the "employee" to be fully committed and interested in his work.

To consider this as a springboard for a smooth transition to independent entrepreneurship is not the right decision.

Cooperation with the supplier on the rights of the dealer provides for impeccable obedience to the statutory policy of the parent corporation, without any possibility to realize its ambitions in full.

The way to the successful operation of the dealer is to be ready to represent someone else's product with the same care and dedication as in the case of own production.

At the same time, the dealer is an important person in any large corporation.

You will become a part of a large team, feel support behind your back, but also get high demands on the quality of your work.

If you do not have any questions, how to become the leader of , but just added more determination, start acting right now!

Thanks to the support of the "big brother" even a novice entrepreneur is able to conquer unattainable, at first glance, peaks.