AromaMarketing: technology of attracting customers

Every day I try to find topics that would be interesting and useful to different people, including entrepreneurs.

For example, today I will tell you about what is aroma-marketing and why it became so popular not only abroad, but also in our country.

This information is especially valuable for businessmen who are knocked down and spend huge amounts of money in the hope of getting as many customers as possible.

Aromamarketing is one of the latest discoveries in the business field

It's no secret that to build a successful business, today it is not enough simply to produce and distribute quality products.

First, too much competition.

Secondly, in the world of dominance of advertising, which gets into the eyes everywhere, even when opening a personal mail, still need to get through to the buyer.

Of course, the quality of the goods is important.

If instead of candy you will sell people a piece of shit, at the best, next time the buyer will bypass your store by the tenth way, and at worst will come again to put on your face indelible jewelry in the form of bruises and abrasions.

But the main thing is to attract the client for the first time, so that he can make sure how much quality products you sell.

In short, we can not do without marketing schemes.

And then there are problems.

It's one thing - huge corporations who spend a couple of millions on advertising - just spit, and quite another businessman of the average hand, who can not afford such expenses.

How to choose a niche for business: advice

I hasten to please the modest entrepreneurs: fortunately for you, some genius came up with one of the most powerful human feelings - the sense of smell.

And so it was aroma-marketing .

The definition of this term is already laid down in its name: "aroma" is a truncated word "aroma", with marketing, I think everything is clear.

That is, aromamarketing - aromatization of the premises in order to attract more buyers and cause them a subconscious desire to buy goods.

Cheap, angry and incredibly effective!

Some statistics about aromamarketing

Flavored rooms began in European countries and in the US back in the 1950s, but only since the beginning of 2000, pleasant flavors began to be used as a marketing move to attract buyers.

Many large companies before the mass start to use aromamarketing, conducted research.

The results impressed even the most obvious skeptics:

1. According to a study by the marketing department of Nike, 84% of potential buyers are ready to purchase sports shoes in rooms with a pleasant smell, even if they did not previously plan to buy.

2. Samsung also did not stay away and ordered its own research.

   Here it would seem, and here the technique to the scent of vanilla, flowers, citrus or chocolate?

   And podi you: customers want to buy vacuum cleaners and laptops in the flavored departments.

3. Cunning of all was the distributor of coffee Tchibo, which immediately began to use aromamarketing.

   He ordered that the aroma of coffee be carried from the doors of his branded shops.

   And what do you think? The number of buyers has increased more than twice.

   And the owner of Jacobs, strying the idea from a competitor, managed to increase its sales by 2-2.5 times.

Do not believe in well-known brands?

Do you think that they are simply trying to get rid of their competitors?

Sarafan radio. What is it and what does it eat?

Then here's some official statistics from the respected in the US Agency Capital Research Group.

By research they have proved that if on the eve of New Year's holidays envelop visitors of shops and restaurants with aromas of needles and mandarins, they will be 20-30% more likely to climb into their wallet to make a purchase or order something tasty.

Areas of application aromamarketing

Actually, you can apply aromamarketing anywhere, which has been successfully proved, for example, by Nike and Samsung, which have nothing to do with smells at all.

Any restaurant frequented by potential customers can be flavored: shops, restaurants, beauty salons, hotels, museums, theaters, cinemas and much more.

With the help of aroma-marketing you can:

• be remembered by customers in a positive way among the competitors;
• to improve the image of its establishment;
• to smell unpleasant odors, if any;
• to attract unexpected buyers;
• to cheer staff, make sellers or waiters more agile and smiling;
• increase the percentage of sales;
• to provoke buyers for an unexpected purchase, etc.

You can aromatize individual rooms.

You can make a real aroma design - pick up smells that harmoniously blend with each other.

Some use aromamarketing constantly, and some - only occasionally, to, for example, draw attention to a new delivery of goods or a seasonal sale.

You can apply pleasant aromas to improve the mood of guests at a party or a celebration.

In general - experiment!

And here is the confirmation of the use of aroma-marketing

in various stores in the following video:

Aroma-marketing: what flavor attracts profit?

Marketers say that any pleasant aroma that is popular among people can be used for aromamarketing.

But the effect will be stronger if you approach the use of this technology wisely.

Here are some simple rules that have already brought profit to many organizations:

1. Flavor the rooms depending on the holidays.

   For example, on New Year's Eve, use mandarins, pine needles, cinnamon, before March 8 - floral scents, etc.

2. Focus on the specialization of your institution.

   For example, in the spa salons are appropriate aromas of citrus and flowers, cafeterias can lure customers the smell of freshly ground coffee, etc.

3. Think about what kind of product you want to quickly implement.

   Want to increase sales of romance novels?

   Aromatize the room with chocolate.

   Need to quickly sell the ovens silt bakery?
   Cinnamon or vanilla to help you.

AromaMarketing really works!

The main thing - to learn how to apply this inexpensive, but certainly effective marketing move.