Its a handmade business. How to start a business of needlework, how to find the first customers, how to become a recognizable brand?

Hand business from scratch: where to start, what to do to find customers, mistakes of doing business.

Do what you love and you will not have to work a single day in your life! The winged phrase that captures social networks, business books and even self-development trainings attracts and at the same time frightens off.

It would seem that I like needlework, I can do it just around the clock, but how can I not earn it? In this article you will find the answers to all your questions, and if not, write in the comments and we are sure to answer them

Needlework. Business at home

To begin with it is necessary to understand some questions and to understand, whether you are ready to a similar step in life:

• To earn on needlework it is possible without special difficulties if to find the intermediary-seller who has already recognized trading platform and constant customers. The mediator gives you an order and raw materials, you send the finished products. All communication with the client, force majeure situations, etc.in this case, go to the intermediary, which greatly facilitates the life of the creative person, but at the same time, on average 50% of the income will go to the intermediary, and the brand recognizable so will not do
• Opening your own business is a very laborious process. The first time( it may be a year and five years) will have to work all the time. It is necessary to prepare in advance, that orders will not be strewed like from a cornucopia. Therefore, if your income is basic in the house, at first you should not leave a permanent place of work, but combine. Or, temporarily, find an intermediary and in those moments when there are no orders, pick up the orders of the mediator

• . Perfectly master the type of needlework on which you plan to earn money. As soon as you feel yourself a professional, start to master the nearest directions of your needlework. For example, if you specialize in embroidery, master the maximum number of techniques, especially the rare and impressive
• Remember, communication with customers is an art. Did not work in sales? Visit the relevant training sessions, or at least read the thematic business literature. If there is no soul at all to communicate with the client, hire an intermediary. After all, 90% of sales depends on contact with the customer and only 10% of the product itself.
• Be prepared that the customer is always right. In the case of customer dissatisfaction, the work will have to be reworked. Also, cases of urgent orders are not uncommon. In this case, you need to work almost without sleep, but the payment of urgent orders is usually 10-15% more

Home business: handicrafts from scratch

So, you still decided. We assure you at once that you are not alone in this endeavor, at this very moment in many corners of our big planet, wrapped up in cozy blankets, thousands more women and men are planning the same as you are your business. Some of them are handmade business. The main mistake of many beginner home-bred businessmen( but in fact this is not taught in the school, so mistakes in this case are quite acceptable) - silence. Do you know the strength of sales in social networks? In the notorious word of mouth. And you can start it only by stating yourself. Do not need to invite friends and acquaintances to buy something from you.

It's enough just to show off your work! And complement the fact that you are doing this work, both for the soul and for the order. Also, be active in social networks, lay out your work, both on your page and in thematic groups. Required on all photos and videos should be watermarks with your name or logo.

Now go through the errors in social networks:

• Many for the promotion of their brand register another page( fake) and this is the number one mistake. You are the face of your brand, you have a live page filled with friends who know you( and this increases the likelihood that they will repost your creation, advise you to their acquaintances, etc.).Fake pages are deprived of this
• One social network is not enough. Alas, and ah. Want a recognizable brand, a large stream of customers and orders? We need to work hard. The main social networks in the CIS: Instagram, YouTube, Vkontakte, Twitter, Facebook, Odnoklasniki. It is also desirable to keep the pages in LinkedIn, Pinterest( the smartest opportunity to be seen from any corner of the world), Google Plus +.Difficult and difficult? Instagram allows you to export to most of the social networks automatically. In conducting networks, you also need to either learn by yourself, or hire a professional and entrust him with the promotion of accounts

• Foto. Look, what photos do you most often like? Clear, bright, saturated. Take care that your photos are attractive, otherwise the rest of the effort will come to naught

Your creations are a commodity. Most will be made to order, but if there are finished products, it should not collect dust on the shelves in your home. Find in your city shops, art cafes ready to take your goods for sale. Beforehand, take a photo and take measurements. This is useful in order to be put up for sale in social networks and on trading floors.

Trade shows and fairs of handmade

This is an excellent opportunity to express yourself. Prepare for such an event is necessary in advance. Work on your counter should be enough to ensure that there are no empty seats in the display case. In addition to their creations, prepare yourself. You are the face of the brand - should look accordingly.

You need to take business cards with you, which will indicate the type of activity, your data, as well as links to your web-resources. Today this is more important than the phone. Want to make it easier for the client and stand out from the crowd? Place the QR-code on the business card. A small nuance will attract a young audience.

The fair of handmade handmade craftsmen will allow not only to declare themselves and sell their work, but also to find new acquaintances, get acquainted with the works of other participants, perhaps to get new ideas.

If this is a third-party kind of needlework, you and the master are not competitors to each other. Pretend that you want to buy. Specify the price, but at home you can analyze, perhaps you should also create such works.

Shop for business of needlework

Brand must have its own website. Especially the brand of needlework. Depending on the budget, the site can be ordered from a profile firm, or create an independent one. WordPress is one of the most simple and popular site designers. Initially, it is absolutely free, but there are paid functions.

An impressive budget is required for promotion and recognition of the site. When you open your business, most often the budget is very meager and there is no way to qualitatively promote the site. In this case, the first steps start to do on message boards, auctions, on trading platforms focused on handmade.

Important: Post-Soviet space, unfortunately, is often not ready to pay worthwhile money for manual work. Therefore, your goal is a European and American client. To do this, study the conditions and opportunities of global trading platforms and be sure to exhibit them. The reach of a paying audience is amazing. The best sites: eBay, Etsy, Amazon, zibbet.

Business plan for the needlework shop

Unfortunately, most start-ups do not pay enough attention to business planning. Accordingly, business is developing chaotically, and as is known such business is most often after a short time and disappears.

If you do not plan to attract investments, a full-fledged business plan may not be appropriate. But still there are items that need to be formalized in writing and stick to it.

Here are some nuances that are worth registering:

• Inventory. Write what you have, what you need to buy. Thus, the investments will no longer be chaotic, but pre-planned
• Raw materials. If you are already a beginner business, and not a hobby, in which you can invest as much money as you want, you need to start deliberately buying raw materials. Retail stores leave for lovers. Look for wholesale or small warehouses and conclude contracts. Thus, with the same number of orders, you raise profit by 10-30%

• Planned revenue. Write real numbers, based first of all on how much you can produce. For example, a knitter can tie a cardigan in 10 days. Accordingly, to put the amount of profit per month is more than the profit from 3 cardigans simply impractical. Having received this figure, you really look at your business and finally decide whether you are ready for this amount to work without days off all month. Not ready? Change the technique or kind of needlework, whose work is more worthy of considering
• Where you plan to sell, how much are willing to spend on advertising, on creating and maintaining a website, social pages. Remember, to create little, you need to constantly maintain the resource and attract more and more new customers. No customers - no income. The implementation of handmade goods is a very laborious process and it needs to be approached thoroughly

Business goods for needlework

Needlework itself is business. Found an excellent wholesale warehouse, but for cooperation with him is not enough turnover? Think about the possibility of selling goods for needlework. You as a master will be able, like no one else to tell the buyer about the goods, something to recommend and even unobtrusively offer related products. To sell goods, of which you know absolutely everything - is clearly a successful business.

Handmade ideas for business on needlework

Types of needlework for business can be very diverse. It is not possible to say in advance whether a particular kind of needlework will be in demand, because today individuality, uniqueness, and, of course, high quality are valued.

Do not forget that to start your business, you first need to be a master of your business, and also understand that the business process is very extensive, and for success you will need to not only create, but also professionally sell your creations.

Handmade handmade bracelets

The handmade goods are very diverse, one of the types of goods that are sold very well are bracelets. The cost of such a product is available, the decoration is in demand in daily life and it is with pleasure that they acquire both fashionable women and gifts for hand maid.

Toys handmade

Usually any fair or exhibition of hand-made maiden is full of handmade toys. And you know what? By the end of the fair, toy sellers are mostly empty at sellers of toys, and a list of orders appears in notebooks.

Toys can be very diverse. This and ethno-dolls, and key chains for phones, bags, and goods for children, and handmade dolls with their own hands, as well as an interior doll. Note that the interior doll is the most expensive of this series, but it takes a very long time to make such a doll.

Hand maid for the house

This creative niche is regularly replenished with new and new kinds of work. It seems that we have already seen everything. But no, there are always new types of needlework for business. By the way, these products are bought best.

Developing business in the niche of home products, do not forget to mention in advertising about gifts, exclusive gifts, etc. Hand maid decor is in demand in thematic coffee houses, cafes and other thematic establishments. Do not discard the excellent regular customers. Prepare a special offer and send it to the directors of institutions

Picture of hand maid

This kind of creativity in recent years has suffered many changes. A decade ago, the picture was associated either with landscapes made of straw and other natural material, or flowers and décor of leather, or paintings painted with oil. Today in the age of electronic technology, graphic design also refers to creativity. And the works of designers printed on canvases are sold for a very impressive amount.

Wedding Hand Made

Here, in addition to the main business development, you can recommend the conclusion of contracts with wedding salons, with wedding organizers, toastmasters, etc. If you have a website at the time of contracting, offer free advertising on your website, prepare offers with discounts for organizers, etc. In general, your offer should be much more attractive than the offerings of your competitors.

Handmade leather

Handmade handmade leather is the highest quality products in a single copy. Do not let mistakes of some masters - do not create two or more duplicate products. Just once, customers will see their thing on another person, and your reputation will forever be spoiled. The handmade brand is a brand of individuality.

Hand maid flowers

This niche is crowded today, but if you are really a master of your business, you will easily conquer your audience. But in it, as elsewhere, you will need to create unique products.

And in conclusion we add - it's always scary to start. We've all heard how many businesses are opening up, and how little remains afloat for more than a year. But this is not a reason to drop your hands and continue to perform unloved work.

Video: My hobby is my business